- With the rise in mobile usage, businesses must have a mobile app to interact with users and establish deep and lasting connections. However, creating an app is just one step in the process; you also need to make sure that people can easily access it.
- Succeeding in today's fast-paced mobile app marketing environment depends on being competitive and selecting the best service provider. Here at PubScale, we have compiled a list of the top Mobile App Marketing Agencies that meet your requirements. Discover which mobile app marketing agency is ideal for your business-specific requirements!
The fight to stay at the top has increased considerably in the last several years due to the growing number of apps and expansions. With a rise in app usage globally, mobile app marketing is becoming more influential, necessitating the need for app marketing agencies more than ever. To meet your demands for product promotion, we have carefully selected and assembled a list of the best in this industry for your convenience.
See which mobile app marketing agencies are the best in the business and which ones can effectively market your app by reading our blog.
But first, let's quickly check mobile app marketing before we get started.
What is Mobile App Marketing
Mobile app marketing is putting out specific efforts to encourage users to interact with your products and services via mobile devices. It also entails using thoughtful marketing strategies to raise your app's visibility in the app store.
Mobile app marketing seeks to boost engagement within and outside of the app through techniques like in-app messaging and App Store Optimization. There are several methods available to accomplish this. The most skilled mobile app marketers will typically use a variety of digital tactics to foster connections and boost app engagement.
11 Best Mobile App Marketing Companies 2024
The best mobile marketing companies for 2024 are listed below to help you with app promotion and user acquisition.
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PubScale
PubScale is an award-winning one-stop growth and monetization platform specializing in customized mobile app marketing services, including game monetization, user acquisition, App monetization, CPI campaigns, CPR campaigns, CPL campaigns, etc.
Features: PubScale caters to diverse niches and offers a range of mobile app marketing services, such as immersive ads, Offerwall, and several mobile in-app ad placements, like rich media, interstitials, interactive, playable ads, native, video, and rewarded video. This makes it a popular choice for many. Advertisers can start successful ROI-based campaigns by utilizing its DSP advertising functionality.
Benefits: This mobile app marketing agency takes pride in multi-channel solutions, including native, display, immersive ads, video, in-game, and Offerwall ads. In addition to its primary services, PubScale provides a whole range of additional services, including its specialized Performance Marketing, App Promotion, and App Growth.
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Udonis
The Udonis mobile app marketing agency specializes in mobile game advertising and provides a wide range of marketing options. Their role is to assist mobile publishers with all facets of their advertising campaigns, enabling them to build and expand their mobile businesses efficiently.
Features: The Primary two services provided by Udonis are User Acquisition(campaign creation & optimization across all major ad networks) and Creative Production ((making performance-focused video ads to support UA campaigns). Furthermore, Udonis offers marketing dashboards, creative production, user acquisition, and mobile business development services.
Benefits: For game developers of all kinds, Udonis is a versatile, trustworthy, and experienced partner. At each stage of the user acquisition process, Udonis assists game developers in using data-driven thinking and optimizing for growth. In addition to its Mobile and App Marketing services, it provides App Store Optimization, Playable Ad Production, and Asset Creation.
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AppAgent
AppAgent is an award-winning strategic marketing partner that focuses on helping leading mobile game publishers and brands in their growth endeavors. With over 100+ games and apps under its belt, Appagent has extensive experience with user acquisition, marketing creatives, and mobile growth.
Features: AppAgent is known for its Marketing strategy (go-to-market and growth strategy), Ad creatives production (static and video ads), Paid user acquisition (on Facebook, Google Ads, Apple Search Ads, and many other ad networks), App Store Optimization (ASO), App Growth Program, Data analytics (Product analytics, Marketing analytics), and App Launch Program.
Benefits: AppAgent develops mobile ads, screenshots, app preview videos, and best-performing icons by utilizing insights and techniques. Further, the company offers an in-house App Growth Program with a confirmed product-market fit.
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Upptic
This app marketing agency offers a comprehensive platform for operations, automation, and reporting for the expansion of games. Their mobile marketing services offer explicit, valuable marketing data for every ad, location, channel, and platform.
Features: Upptic provides cutting-edge automation, data analytics, creative, and growth marketing capabilities to help web3 and mobile games and applications scale. Additionally, App Store Optimization, Strategic Growth Consulting, and Ad Network & App Store Relationship Management are also provided by Upptic.
Benefits: The world's leading game companies rely on the Upptic Growth Team to handle user acquisition, creative development, data analytics, email marketing, and growth strategy. Furthermore, it helps you profitably scale your game to reach broader audiences throughout your marketing funnel.
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Leadbolt
LeadBolt is among those mobile marketing agencies that assist companies with efficient app return optimization and direct relationship management with premium partners. Utilizing programmatic ads powered by blockchain and cryptocurrency, the platform gives businesses a novel way to monetize their mobile apps.
Features: Performance-based CPC/CPM campaigns, campaign-specific recommendations, site ID optimization, and a self-serve platform are some of the standout features.
Benefits: With Leadbolt, mobile advertisers can reach and acquire quality users at scale with its high-performance mobile advertising platform. Further, specialized services include User Acquisition, In-app monetization, RTB – Programmatic, Advanced Fraud Control, and Direct deal Marketplace.
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Storemaven
Leading the world in both mobile growth and app store optimization (ASO), StoreMaven mobile app marketing agency creates cutting-edge, first-in-industry mobile growth tools. It is a leading platform for testing App Store and Google Play marketing assets. Besides, its app store optimization features allow you to easily import/export data, monitor the overall installs, and discover trending keywords.
Features: Its central fittingness is Growth Intelligence Platform, User Acquisition, ASO Toolbox, Pre Launch Testing, Google Experiments, Creative Studio, ASO Toolbox, ASO Consulting, Product Overview, Product Page Planning, and Concept Testing.
Benefits: Storemaven provides mobile marketers the power to optimize pre-launch apps and games, improve Google experiments, and improve organic and paid growth for apps and games.
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Tinuiti
In the Triopoly of Google, Facebook, and Amazon, as well as streaming TV, Tinuiti is the biggest independent performance marketing company. It assists clients in Identifying, Acquiring, and Engaging customers across the digital media ecosystem.
Features: Paid media, streaming, earned and owned media, analytics, conversion optimization, media planning and buying, SEO, social media marketing, and pay-per-click are some of their more notable aspects.
Benefits: Tinuiti mobile app marketing agency is an expert in search, social media, mobile apps, CRM & email marketing, Amazon & marketplaces, and more. They recognize that strategy and channel specialization are essential for success.
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StackAdapt
StackAdapt app marketing agency is a self-serve programmatic advertising platform that combines state-of-the-art user experience with some of the most innovative machine learning research. The three fundamental components of programmatic architecture—planning, executing, and analyzing—are the foundation of StackAdapt.
Features: Its primary features are DSP, Campaign Management, Targeting, and StackAdapt Academy. In addition to providing programmatic advertising with audience discovery, B2B targeting, and engagement analytics, StackAdapt offers their customized DSP for native advertising.
Benefits: A cutting-edge approach to ad tech, superior technology, and outstanding customer support are the primary reasons why mid-size and large agencies in the retail, education, finance, B2B, healthcare, and travel industries select Stackadapt as their preferred DSP.
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AppSamurai
The mobile app marketing agency AppSamurai harnesses AI and internal knowledge to create customized growth plans for mobile apps. This app marketing agency's driving concept is preciseness, which helps them connect many apps with the appropriate audience at the right time.
Features: MMP Integration, DSP, OEMs, Boost Campaigns, Fraud Prevention, CPI, CPA Campaigns, AppSamurai for Games, User Acquisition, Rewarded Engagements, App Monetization, Influencer Performance Marketing, and Play-2-Earn are its significant features and services.
Benefits: With a full-fledged customized strategy, a dedicated account management service, and a mobile experience across various stages, App Samurai helps mobile apps worldwide from all verticals achieve their user acquisition growth goals.
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Amazon DSP
Amazon DSP demand-side platform allows advertising agencies to buy video and audio ads and show them across Amazon websites and mobile apps. Using its publishing partners, third-party exchanges, and Amazon sites and apps, Amazon DSP enables programmatic reach to your targeted audiences. A wide range of industries, including automotive, beauty, consumer electronics, entertainment, fashion, financial services, grocery, health and personal care, publishing, telecom, toys, and games, are served by Amazon DSP's mobile app marketing services.
Features: Targeted advertising, measurement and analytics, brand safety, targeting beyond national borders (cross-channel shopping), Amazon DSP inventory access, and Amazon DSP ad requirements are a few of the important features.
Benefits: This demand-side platform supports marketing and advertising agencies by letting marketers buy and control ad inventory from various ad sources. Its focused mobile marketing services enable you to programmatically buy ads to reach both present and potential clients wherever they are. Customers of Amazon DSP can expect the highest standards of quality and brand safety because the company uses both its own and third-party technologies to monitor everything from real-time bids to site reviews for brand safety, traffic quality, viewability, and third-party supplier quality.
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PropellerAds
PropellerAds is a multisource advertising platform that gives media buyers, agencies, brand owners, and affiliate marketers access to exclusive traffic sources and AI-based ad-serving and optimization tools.
PropellerAds mobile marketing services include a CPA Goal pricing model for automatic bidding and optimization, sophisticated Demographic and interest targeting to identify relevant audiences, effective ad types such as Push, In-Page Push, Interstitial, Popunder with customizable templates, and more.
Features: PropellerAds' extensive array of ad formats and targeting possibilities is among its top features, including Campaign Management, Ad Performance, Automation, Traffic Volume, Traffic Quality, User Acquisition, Web and Mobile Media Buying, and Mobile Advertising.
Benefits: Marketers can benefit from its customized campaigns for mobile utilities, e-commerce, mobile apps, software, lead generation, and finance.
How to Choose the Right App Marketing Agency
Assessing an app marketing agency's proficiency in the industry and niche in which your app is intended is the first step in evaluating it. Next, consider the range of services the potential agency offers when choosing an app marketing firm. Influencer collaborations, paid promotion, and other strategies are all necessary for effective app marketing. Additionally, one should consider the caliber of outcomes a marketing agency has delivered for prior customers while evaluating it.
Before working with a high-quality marketing agency, it's critical to understand the usual expenses involved. In addition to keeping you under your budget, this will guarantee that you are gaining more leads, clients, and sales. Examine their commitment to giving you regular updates and reports on how your campaign is doing.
The agency's professional qualities and accomplished results are reflected in all of these factors. To cover every facet of app advertising, be sure the company you choose offers a full spectrum of services. Also, App marketing companies' dedication to moral and legal behavior is one evaluation factor that is sometimes disregarded but is essential.
To Conclude
Mobile app marketing is one marketing tactic worth considering now and in the future. It covers every aspect, from flexible communications strategies to data analytics. Moreover, it leverages modern technology to enhance traditional marketing approaches and generate a fully personalized experience.
Marketers who want to focus on the rapidly expanding mobile market instead of desktop-based businesses can gain from mobile app marketing. An almost infinite number of ways are available to mobile marketers to collect user data, such as email campaigns that have been combined with push notifications or GPS tracking to notify customers about nearby sales. Besides, marketers can automate, customize, and analyze their campaigns with only one platform. This contributes to improving the mobile user's experience, which helps marketers as app installs and user retention rates are rising.
Hopefully, our list of the best 11 mobile app marketing companies can help you achieve your marketing objectives in 2024. Keep checking back for more informative articles like this one, and help us spread the word by sharing this post with your friends and relevant communities.
