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11 Emerging Programmatic Advertising Trends You Need To Know In 2024

The eleven programmatic advertising trends that will be most significant in 2024 are discussed in this article. Keep reading to learn more.

programmatic-advertising-trends

DoubleClick For Publishers- a complete guide

This blog post answers common questions about Google DoubleClick for Publishers, helping publishers understand the benefits of DFP. Read on to know more.

Google DoubleClick is a full-fledged ad-serving platform designed to streamline various processes associated with ad monetization on the publisher side.

What is Google DoubleClick for Publishers (DFP)

doubleclick-for-publishers-dfp

15 Best Mobile App Ad Networks: A Complete Guide

Mobile ad networks are essential for boosting your app revenue. This article will cover the best 15 app ad networks that you can use to maximize your profit.

A mobile ad network is a platform that connects advertisers with app developers or publishers. In doing so, it helps publishers sell their app inventory and advertisers promote their products or services.

What is a mobile ad network

mobile-app-ad-networks

Programmatic Advertising Guide

Ultimate Programmatic Advertising Tech Guide You Need

Uncover the future of advertising in this Programmatic Advertising guide. Explore its transformative impact and discover various ad formats. Read Now!

Programmatic advertising is the automated buying and selling of digital ad space. In the past, this process involved manual ordering, ad placement, and reporting. Today, programmatic ads enhance efficiency and effectiveness by streamlining the process.

What is Programmatic Advertising

programmatic-advertising-guide

30 Best Supply Side Platforms (SSPs) for Publishers [2024]

Supply side platforms are essential for publishers to maximize ad revenue. This article lists the best SSPs for publishers and tips for choosing the right one.

best-ssps-supply-side-platforms

Cost Per Install Advertising to Boost Installs

Cost Per Install Advertising: The Best Guide For 2024

Cost per install advertising can effectively drive app installs. Learn about what is PPI advertising, its advantages, CPI campaigns, and best practices.

The full form of CPI is Cost Per Install. It is the amount an advertiser pays a publisher each time a user clicks on a paid advertisement for their mobile app and installs it.

What is Cost Per Install (CPI)

cost-per-installs-advertising-cpi

7 Best game monetization models that will soar revenue

Read this blog to know all the game monetization models that can be highly profitable. It also includes examples of successful strategies from the past.

game-monetization-models

Google App Campaigns: The Best UAC Guide For 2024

Google App Campaigns promote mobile apps across multiple platforms. This blog covers their history, types, and offers a guide on how to get started with UAC.

Google app campaigns, formerly known as Universal App Campaigns (UAC), are a paid advertising channel. They come under the umbrella of Google Ads campaigns and are specifically designed to advertise apps across the web. Google app campaigns help advertise apps on all of Google's important platforms like YouTube, Google Play, Google Search, and Google Display Network. The ads on these platforms will lead users directly to the app link when they engage with the ads.

What is Google App Campaign

google-app-campaigns

Mobile App Advertising Guide Banner

Mobile App Advertising: The Ultimate Guide You Will Need

Mobile app advertising is a powerful tool to reach their target audience. This article discusses different types of app ads and offers promotion tips. Read now.

Any type of advertising that appears on mobile devices like smartphones and tablets is mobile app advertising.

What is Mobile App Advertising

mobile app advertising guide

Ad Servers - The best guide for publishers in 2024

Ad servers are crucial for app advertising. In this blog, we will discuss what ad servers are, why publishers need them, and the top 5 ad serving platforms.

ad-servers-for-publishers

Google AdMob Mediation

The Best Informative AdMob Mediation Guide for 2023

This guide explains the AdMob mediation feature in AdMob and how to use it to optimize your revenue. Read now to get started with AdMob Mediation integration.

Mediation is an AdMob feature that facilitates you to centrally handle all the ad sources you use to supply ads to your apps. By using mediation, you can distribute incoming ad requests to several ad sources, guaranteeing that you pick the best available advertising sources to meet the requests.

What is AdMob Mediation

admob-mediation-setup

What is ARPDAU

ARPDAU: How to increase it? Learn the best ways

ARPDAU stands for Average Revenue Per Daily Active User. Learn how to increase ARPDAU and measure its success with our comprehensive guide. Read now.

ARPDAU or Average Revenue Per Daily Active User is a key metric used in mobile app development to calculate the revenue generated by each daily active user (DAU) on average.

arpdau-increase-guide

Best App Monetization Platforms

13 Best App Monetization Platforms for Publishers in 2023

This list of 13 best app monetization platforms will help you improve your app monetization strategy and increase ad revenue this 2023. Read on to know more.

best-app-monetization-platforms

CPA Affiliate Networks: The best marketing guide for 2024

This blog post explores CPA affiliate networks, explains how they work, outlines their benefits, and gives a list of the 21 best CPA programs available.

A CPA affiliate program is a special type of program where people can earn money by promoting products or services online. CPA stands for Cost Per Action, which means you get paid when someone takes a specific action, like signing up for a newsletter or making a purchase. So, when you join a CPA affiliate program, you can earn money by getting others to do something online. It's like being a helper who gets rewarded when you bring customers or complete certain tasks.

What is a CPA Affiliate Program

cpa-affiliate-network

Demand Side Platforms (DSP): The Best Guide You Need

Demand side platforms help advertisers target audiences across apps. This guide covers types, benefits, and choosing the best mobile DSP for your business.

A demand-side platform (DSP) is a programmatic platform used by advertisers and media agencies to purchase and manage digital ad inventory from multiple resources such as ad exchanges, ad networks, direct publishers, and Supply-Side platforms (SSPs) - all through a single interface.

What is a Demand Side Platform (DSP)

demand-side-platforms

Google MCM (Multiple Customer Management) Guide [2024]

Google MCM is the focal point of this article, offering insights into its delegation types and outlining the various advantages it brings. Read now.

Being a substitute for the SPM module, Google MCM is more than a Google-owned program. Google Multiple Customer Management is a tool within GAM 360 that enables child publishers to access Google Ad Exchange via selected Google MCM partners.

What is the Google MCM

google-mcm

Header Bidding Guide Blog Banner

Header Bidding guide on how to make more revenue

Header bidding is a programmatic approach that enables publishers to offer their ad inventory to multiple networks and exchanges. Learn more about it.

Header bidding is an advanced programmatic approach where publishers make their inventory available to multiple ad networks and ad exchanges at the same time. This enables them to set the maximum price for the inventory, therefore, boosting ad revenue.

What is header bidding

Header Bidding

LiveOps tools: The Best Guide for Game Developers

LiveOps is broken down into its fundamentals and types, emphasizing its benefits. Delve into a selection of top LiveOps tools for game developers. Read now.

LiveOps or Live Operations are the updates or changes introduced to a game when the game is live. LiveOps can address any glitches or bugs within a game by introducing changes as the game progresses and eliminating the need to release a new upgraded version.

Defining LiveOps

liveops-games-guide

OEM advertising to boost app installs

OEM Advertising: Latest ways to surge app users

OEM advertising shows pre-installed apps or suggests apps on the device. Learn how it works and its benefits. Discover the power of OEM ads now!

OEM advertising, sometimes known as mobile app advertising in a common language, is the next big thing in user acquisition traffic sources for advertisers. OEM advertising, which is fundamentally on-device advertising, involves showing the user a pre-installed app on their phone or suggesting an app within the device.

What is OEM Advertising

oem-advertising-to-boost-app-installs

Ad Formats - The Best Informative Guide For Publishers

Ad formats are at the core of programmatic advertising. This blog provides a brief overview and emphasizes their importance. Read now to know more.

Ad formats are specific forms of ads that are shown by the advertisers to the users when they visit a publisher's app or website. They vary greatly in terms of content, size, graphic or audio, and resolution.

What are ad formats

ad-formats-guide

AdMob Monetization Guide

Ultimate AdMob Monetization Guide that you need in 2023

This guide will help you understand the working of Google AdMob and create the best AdMob monetization strategy for your app. Read now to know more.

Google AdMob, previously known as “advertising on mobile”, is a free platform by Google that helps you earn money by displaying targeted and high-quality ads alongside the content on your app. By combining innovative ad formats, advanced app monetization technology, and global demand, Google AdMob maximizes the value of every impression, thus, making your AdMob monetization a profitable source of revenue.

What is Google AdMob

admob-monetization-guide

8 android game monetization mistakes and How to Dodge Them

Read this list of the common Android game monetization mistakes. It is important to avoid these so that you do not lose players to other game publishers.

android-game-monetization-mistakes

Best CPA Offers: Affiliate Tips

Unleash the Best CPA Offers: A Complete Guide for Affiliates

This guide covered the definition of CPA offers, the CPA marketing ecosystem, and provided 6 top suggestions for finding the best CPA offers. Read now.

A CPA offer is a promotional offer that focuses on a potential customer's real actions rather than clicks or impressions. This might involve signing up, downloading, subscribing to a service, or making a purchase. If someone does this action, the affiliate marketer gets the agreed-upon incentive.

What is CPA Offer

best-cpa-offers-guide

10 Best Native Ad Platforms To Unlock Success in 2023

Explore the best native ad platforms to enhance your app business in 2023. Discover top non-intrusive ad solutions for boosted conversions. Read now!

Native ads are a format that is designed to seamlessly match the content of the platform they are served on. These ads are specifically designed to blend with the visual design and function of the domain's interface.

What are Native Ads

best-native-ads-platforms

Best Performance Marketing Agencies

8 Best Performance Marketing Agencies To Partner With

This list of the best performance marketing agencies can help you find the right partner for your performance marketing campaign. Read now and pick your agency.

best performance marketing agencies

21 Best Programmatic Advertising Platforms for App Growth

Check out our list of the 21 best programmatic advertising platforms that automate ad buying and selling. Discover the top programmatic ad solutions now!

Programmatic advertising platforms facilitate buying and selling digital media or advertising space through real-time auctions. They automate and streamline the entire process from publishers requesting ads to the platform fetching them from advertisers and placing them in the ad space. This downright eliminates the need for human intervention to negotiate deals between publishers and advertisers.

What are Programmatic Advertising Platforms

best-programmatic-advertising-platforms

Your Guide to The Best Self-Serve Advertising Platforms

Unlock the power of self-serve advertising platforms and take control of your ad campaigns. Find the best platform for your business today!

A self-serve advertising platform is an AI-powered programmatic advertising solution for app growth, user acquisition, and ad serving. It is fully automated and eliminates the need for human intervention in creating and managing ad campaigns.

What is a Self-Serve Advertising Platform

best-self-serve-advertising-platforms

How to Acquire Users for Your App: 18 Viral Strategies

Discover 18 effective user acquisition strategies in the competitive world of mobile apps. Learn how to acquire users for your app effectively. Read now!

User acquisition involves more than just downloads. It's about guiding users from discovering your app to becoming loyal users by attracting them, keeping them engaged, and retaining them.

What is User Acquisition

how-to-acquire-users-for-apps

In-App Marketing - The Ultimate Guide You’ll Need in 2023

In-app marketing is crucial for mobile app success. Learn more about its significance, best practices, strategies and impact on app success in this blog.

A marketing campaign developed for and displayed within a mobile app is referred to as in-app marketing. It is a strategy to keep users engaged while actively using an app. Unlike traditional advertising, in-app promotions occur within an app's confines. So, it automatically aids in a good user experience, ensures brand loyalty, and increases retention rate. In-app mobile marketing usually involves targeting users with timely notifications or messages.

What is In-App Marketing

in-app-marketing-guide

21 Proven Ways To Increase Mobile App Downloads in 2023

Unlock the secrets to increasing mobile app downloads. Explore proven strategies and boost your app downloads. Start your journey to app success now!

increase-mobile-app-downloads

Mobile App Push Notifications: The Ultimate Guide You Need

Master mobile app push notifications with our ultimate guide. Learn best practices, strategies, and pitfalls to enhance user engagement and app success.

Mobile app push notifications are small messages that appear on your mobile device's screen. They deliver important information even when you're not actively using a specific app. They function as brief reminders or updates from various mobile applications.

What Are Mobile App Push Notifications

mobile-app-push-notifications

Ultimate Guide to Cookieless Advertising You Need to Have

Discover how to deliver targeted ads while respecting user privacy with our comprehensive guide to cookieless advertising. Click for expert insights.

Third-party cookies are small pieces of code in a user's web browser that are created by a website other than the one you are currently visiting. These cookies are typically used for tracking and advertising purposes.

What are Third-Party Cookies

cookieless-advertising

eCPM in Mobile Games: A Complete Guide for Publishers

Read this article to get an overview of eCPM, the formula, the factors influencing it, and proven strategies for boosting eCPM in your mobile games.

eCPM stands for 'effective cost per mille', and it is a vital key performance indicator (KPI) in the realm of mobile game monetization. It represents the estimated earnings generated for every thousand ad impressions served within your mobile game.

What is eCPM

ecpm-mobile-games

Apple Seach Ads

Apple Search Ads Simplified: The Best Guide for Marketers

Explore the unique features of Apple Search Ads, from precise targeting to keyword optimization. Learn how to harness ASA for successful app promotion.

Apple Search Ads or App Store Search Ads are ads that appear within the App Store on top of the results page. This helps app marketers to connect with relevant users who look for keywords related to the app.

What are Apple Search Ads

apple-search-ads

Best App Marketing Tools

19 Best App Marketing Tools to Boost Your App Growth

Unlock your app's full potential with our curated list of the best app marketing tools. Boost your app's visibility, downloads, and engagement. Learn more now!

best-app-marketing-tools

10 Best Mobile Game Promotion Strategies for Soaring Growth

Learn the top 10 mobile game promotion strategies to attract players, maximize revenue, and create a loyal fan base. Get ahead in the market now!

Mobile game promotion is the strategic and multifaceted process of marketing gaming apps. The primary objective is to target the right audience, acquire maximum users, and boost engagement and retention.

What is Mobile Game Promotion

mobile-game-promotion

The best AppSamurai alternative - PubScale

This blog will tell you how to improve app advertising beyond AppSamurai with PubScale and how to boost ROI through data-driven insights. Read now to know more.

appsamurai-alternatives

Unveiling CPV And CPCV: Metrics For Successful Video Ads

This post covers CPV and CPCV metrics for effective video advertising and provides proven strategies to optimize your video ads. Read now to know more!

Cost Per View (CPV) refers to a pricing model where an advertiser pays each time a user views their video ad. This pricing model can serve as a helpful statistic for evaluating the ROI (Return On Investment) and the effectiveness of an advertising campaign.

What is a Cost Per View

cpv-and-cpcv

The Complete In-app Unified Auction Guide You Need for 2023

This guide will help you understand in-app unified auction in detail and provide you with the technical requirements for implementation. Read now to know more.

Multiple demand sources (such as SSPs, DSPs, or ad exchanges) can contend for the same ad space together using the in-app unified auction programmatic technique.

What is In-app Unified Auction

unified-auction

Monthly Active Users (MAU) Guide Blog Banner

What is Monthly Active Users (MAU) and How to Increase it

This article provided a brief overview of monthly active users, including their significance and limitations. Read now to know how to increase MAU.

MAU stands for Monthly Active Users. It counts the number of people that engaged with your app meaningfully in the last 30 days or calendar month. It is a helpful indicator that works hand in hand with user engagement and retention to assess an app's long-term performance and growth.

What is Monthly Active Users (MAU)

What is monthly active users mau

How To Optimize Ads - 15 Ad Optimization Hacks

How To Optimize Ads - 15 Ad Optimization Strategies

This article is about how to optimize your ads. These 15 ad optimization strategies will help you to improve the effectiveness of your ad campaigns. Read now.

How to optimize ads - 15 Ad Optimization Strategies

Ad optimization involves modifying ad campaigns to enhance their efficiency and effectiveness and attain desired outcomes. It entails improving click-through rates (CTR), decreasing the cost per click (CPC), boosting conversions, and optimizing the overall ROAS of ad campaigns. 15 ad optimization techniques can enhance the performance of ad campaigns.

Ad optimization strategies

App Growth Strategies

App Growth Strategies: 17 Powerful Ways To Acquire Users

This article has given you a comprehensive overview of the best mobile app growth strategies that will help you to acquire new users for your app. Read now.

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