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21 June, 2023

The Ultimate Offerwall Ads Guide You’ll Need in 2024

The Ultimate Offerwall Ads Guide You’ll Need in 2024
  • This blog talks about the workings of Offerwall and offers insights into Offerwall as an app growth strategy
  • The blog also explores how Offerwall is effective for monetization and user acquisition
  • Finally, the blog talks about the criteria that both advertisers and publishers need to run Offerwall ads

In an era where attention spans are fleeting and users lack patience, captivating your audience is essential. Offerwall ads have emerged as a powerful tool to accomplish this task. By providing an innovative solution that can both give engagement to the app and rewards the user, Offerwall has become a game-changer in the world of advertising tech. Let us delve into the article to know further about Offerwall.

What is an Offerwall

Offerwalls are ad units that act as an app monetization strategy. It helps users win rewards after completing specific tasks. It can help gather more traffic to the app and thereby, acquire more users.

Simply put, it is a wall of offers that nudge users to choose a task, complete it and win rewards for doing so. They can range from watching an ad to registering as a user on the app. Offerwalls are typically used in gaming apps but they are compatible with all kinds of applications and websites alike.

According to DataDNA, Offerwalls is one of the most popular options and is used by 15 percent of game publishers. This makes Offerwall a sought-after monetization strategy.

How does Offerwall work

Offerwalls essentially act as a marketplace for advertisers and app users. When advertisers seek to gain more traffic, they create an offer within a set price. An ad mediation platform steps in next, and places the offer on an app. The app integrates the offer within its interface and users perform tasks and win rewards of different kinds. The ad mediation service pays for the rewards the user gets and also gains a small commission for the services it renders. The advertiser pays for the users’ reward and the ad mediation platform’s services.

Offerwalls are usually positioned at high-traffic locations or optimal points. Here, a user will be tempted to gain a reward. Offerwalls occur in various formats and they are as follows.

  • Creating an account
  • Registering as a user
  • Making an in-app purchase
  • Watching a video
  • Completing a level
  • Taking a survey
  • Playing a mini-game within the app

Users can earn multiple incentives if they opt to proceed with any of the above-mentioned options. These incentives include extra lives, an ad-free experience, in-app currencies, extra points, external currencies or rewards, and more.

How can Offerwalls support Monetization

How Offerwalls Support MonetizationHow Offerwalls Support Monetization

Offerwalls have proven to be an effective monetization tool for app and game developers. By integrating Offerwalls with one’s app, one can incentivize users into staying engaged with the app. Offerwalls support app monetization in the following ways:

  1. Increased user engagement

    Offerwall offers players multiple incentives like extra points, extra lives, or even cashback rewards. This motivates players to return to the game and continue playing. The more invested a player is because of the rewards, the more loyal to the app they are likely to be. This will in turn increase the app's retention rate and revenue. These users are also more likely to opt for in-app purchases and premium upgrades thereby, increasing the app's monetization potential.

  2. Targeted advertising

    Midcore or hardcore games attract more committed gamers than hyper-casual games. By ensuring that these users are given snackable content and drawing in players who are more invested, Offerwall ensures app monetization. It also, by default, ensures a gaming fit. This targeted approach enhances user experience and increases the likelihood of engagement and conversions. This proves Offerwall’s high monetization potential.

  3. Increased eCPM rates

    Offerwalls generate high eCPMs for the publishers. Offerwalls tend to target their users keenly and bring in users who are more committed to the app. Advertisers are more willing to invest in ad units that target highly engaged players. For example, Offerwalls serves offers in the later stages of the game as well. This is likely to keep the users engaged with the app for longer. Thus, it will generate more money for the advertiser and help the app acquire high-quality users.

  4. Diverse revenue streams

    Offerwalls yield multiple scopes for an app or game developer to make money. Beyond the traditional in-app purchases or advertising, Offerwall gives novel ways to earn money. By partnering with advertisers who pay for user engagement like app installs, surveys, or sign-ups, Offerwall has reduced an app developer's dependence on a single source of income. This can in turn increase an app's monetization potential.

  5. Cost-effective strategies

    Offerwalls are extremely cost-effective and any follow one of the three following options:

    • Cost Per Install (CPI): An advertiser pays a publisher or an ad network only when a user installs the app.
    • Cost Per Engagement (CPE): An advertiser pays a publisher or an ad network only when a user unlocks a particular level in the game.
    • Cost Per Lead (CPL): An advertiser pays a publisher or an ad network only when a user registers with the app.

    By following these payment models, Offerwall has ensured that users pay only when they complete a particular action. This provides a higher return on investment.

Transform Engagement into Earnings with Offerwalls!

How can Offerwalls help with user acquisition

How Offerwalls Helps User AcquisitionHow Offerwalls Helps User Acquisition

Offerwalls are a powerful strategy to increase user engagement and retention. Needless to say, they have proven to be an effective user acquisition tool that can attract high-quality customers. One can up their user acquisition strategy with Offerwalls in many ways. They are as follows:

  1. Incentivized user engagement

    The focus for most apps has shifted from creating quick responses to creating deep, meaningful engagement from users. Offerwalls offer plenty of scope for that by giving rewards or points for completing certain tasks. By providing incentives to complete these tasks, Offerwall encourages users to engage actively with the app. It also provides a chance for the users to explore more about the app thus, increasing engagement and user acquisition.

  2. Raising bids during peak season

    Every app experiences a peak season when there is high traffic. Holidays and events seasons are especially important for this strategy. Using Offerwalls, and increasing bids at this point is a sound way to capitalize on this situation. Higher bids usually lead to higher visibility. With the correct ad placement and offer, users will spend increased time on the app. This will increase engagement and can potentially bring new users to the app.

  3. Cross-promotion of other apps

    Offerwalls can cross-promote other mobile apps through in-game tasks or ads. For example, a user who plays Candy Crush will be encountered with a video, which will give them extra points or lives upon completion. The video could be about another game app called the Clash of Clans. By inserting this video as an Offerwall, the advertiser of Clash of Clans will be exposing a large number of Candy Crush players to a new game. This will increase user retention and engagement for the host app (Candy Crush) and will also help Clash of Clans acquire new users.

  4. Optimization through analytics

    By analyzing user behavior, and conversion rates and leveraging data like lifetime value (LTV) and return on ad spend (ROAS), one can optimize their UA strategy. By looking at historical data, one can peg down the factors that hook users and result in further retention. This can help one set up a Cost Per Engagement (CPE) campaign that will likely result in acquiring high-quality users.

  5. Viral referral loops

    Offerwalls can help apps tap into the power of viral marketing and word-of-mouth referrals. By offering users rewards for referring their friends and family, Offerwalls can help apps acquire more users who belong to the same niche as the users who referred them. This ultimately results in more exposure for the app and rewards for the users.

What are the right spots to place an Offerwall

When it comes to Offerwall, it is crucial to place them in optimal locations within apps. It directly impacts user engagement and is critical in garnering a quality audience. It also plays a significant role in increasing revenue. Some of the best places to serve Offerwall ads are as follows:

  1. Home page

    The home screen is the first thing users see or come in contact with when they open an app. It also has the most number of users passing through the app. So placing an ad on the home page will increase user engagement and drive traffic effectively.

  2. In-app stores

    If an app user is looking to make some hard cash, the first place they visit is the in-app store. It is advisable to place the Offerwall ads in the stores, allowing users to make hard currency without having to navigate through the entire app.

  3. Pop-ups

    Pop-ups are useful for promotional ads, especially offers that double rewards over a limited period of time. To ensure that the pop-up is not unnoticed, it would be beneficial if the pop-up is shown as soon as a user opens the app.

What does an advertiser need to run an Offerwall ad

Essentials for Offerwall AdvertisingEssentials for Offerwall Advertising

To run an Offerwall ad successfully, an advertiser will be faced with the following requirements:

  1. Offerwall Platform and Integration Code

    An advertiser will need access to an ad network or platform that can run Offerwalls. The platform should ideally provide a single system to host and manage ads.

    An advertiser will also need to acquire an integration code or Software Development Kit (SDK) from the Offerwall platform. Once an advertiser integrates this code into their app, they can display Offerwalls to their users.

  2. An “advertiser account” on the Offerwall platform

    An advertiser will be required to create an account for themselves on the Offerwall platform. It is important to have an account to create and manage Offerwall ad campaigns.

  3. Offerwall creatives

    It is essential to have a set of creatives in the form of images, headlines, descriptions, and more. These will appear as Offerwall ads and will play an important role in attracting potential users. It is also important to choose the offers and promotions that the advertiser wants their Offerwall to give to the users.

    An advertiser also needs to have an effective Offerwall prompt that delivers a clear message to the users. It serves as a Call-To-Action (CTA) button that specifies the campaign's expectations to the user. They can appear as "Click and install the app" or "Watch the video and earn extra points".

  4. Tracking mechanisms

    Setting up tracking and reporting mechanisms is essential to understand how well the Offerwall ad campaign is performing. It is always a sound strategy to gather information on clicks, installs, post-installs, and more.

  5. Budget and bid details

    Determining one’s budget for Offerwall is imperative to launch a successful campaign. It is important to consider factors like Cost Per Action (CPA) or Cost Per Install (CPI) before running an Offerwall campaign. An advertiser needs to enter bidding details and their expected number of installs within a period.

What does a publisher need to run an Offerwall ad

Essentials for Offerwall PublishingEssentials for Offerwall Publishing

A publisher will need to have the following prerequisites to run a successful Offerwall campaign:

  1. Offerwall integration platform

    A publisher must integrate the Offerwall functionality within their app or website. They can do it by implementing the required SDK or integration code the Offerwall platform provides.

  2. A “publisher account” on the platform

    A publisher will be required to create an account for themselves on the Offerwall platform. It is important to have an account to access the necessary tools and settings to manage Offerwall ad placements.

  3. Prioritizing UX and compliance

    A publisher must give precedence to user experience (UX) and must not overcrowd the Offerwall with many offers. There must be a seamless integration of the Offerwall with the publisher's app or website.

    A publisher must also ensure that the offers displayed comply with the relevant guidelines and regulations.

  4. Payment and revenue

    A publisher needs to know the payment model and revenue share arrangement that the Offerwall platform provides. Publishers earn revenue when users complete actions or engage with the offers in the Offerwall.

  5. Continuous tracking and management

    A publisher must run regular tests to see whether their current ad placements work. It is also important to stay updated with the latest trends, tools, and guidelines that the Offerwall platform provides.

Criteria to integrate Offerwall in games

Offerwall performs best on gaming apps. To integrate Offerwall into games, certain noteworthy criteria need to be met. They are as follows:

  1. Robust in-app purchase economy

    For a user to click on a reward and make in-app purchases, The Offerwall reward needs to be appealing. Games with a robust economy that involves hard currencies perform well with an Offerwall. They tend to bring about long-term retention and high engagement.

  2. Create Offerwall placements

    Serving Offerwall ads at the right time, and placement, and after segmenting users and doing so creatively can play a huge role in increasing eCPM. This level of optimization will help engage with users and ultimately, retain them.

Benefits of Offerwalls

Benefits of OfferwallsBenefits of Offerwalls

Offerwalls present multiple advantages to both advertisers and publishers. They are as follows:

  1. Increased user engagement

    Offerwalls involve games, fun rewards, offers, and more. This piques the interest of many and can encourage active user participation. It will increase app engagement rates compared to traditional ad formats.

  2. A diverse offering of inventory

    Offerwalls include a wide range of inventories that can appeal to many people. Starting from app downloads and surveys to subscriptions, bonus points, rewards, and more, Offerwalls can display a variety of offers.

  3. Highly customizable

    Publishers have the liberty to present the Offerwalls the way they seek to by customizing their appearance and placements. This helps provide seamless integration with their app or website. Publishers can also take a call on what offers are displayed, and how they are to be placed alongside the app or website content.

  4. Non-disruptive UX

    Offerwalls provide a non-intrusive user experience by seamlessly integrating with the app. It blends with the app's interface naturally and provides users with a pleasant experience. Users who are committed to the game will complete the incentivized tasks and thus, engage more with the app or website.

  5. Monetization of non-spenders

    Many app users will not spend on in-app purchases. But these users are more likely to watch a video for rewards or opt for an offer. Essentially, they are likely to engage with the app for rewards. This is an effective way to monetize every user who comes in contact with an app with Offerwalls.

Challenges of working with Offerwall and how to overcome them

Working with Offerwalls can come with certain challenges. Here are some common challenges and potential strategies to counter them:

  1. Risk of sending users to other apps

    Cross-promotion of another app on one particular app can cause users to pursue the other app instead. This can potentially harm the engagement and user acquisition of the first app. This can be countered by focusing on re-engagement tactics via the first app.

  2. Overuse of In-app purchases

    Offering multiple in-app offers can affect the app's revenue model. This can be addressed by finding the right balance between having the right amount of offers and a sustainable revenue model.

  3. Ad fatigue

    Users can get overwhelmed if they encounter many offers or if the same offers are displayed repeatedly. This can lead to decreased engagement. This can be countered by rotating and refreshing offers regularly to keep users hooked.

Facing issues while integrating an Offerwall SDK?

Offerwall ads best practices

  1. Branding an Offerwall

    If a user perceives the Offerwall as an integral part of the app, they are more likely to engage with it. So it is important to brand Offerwalls so that they seamlessly blend with the app's surroundings. If the Offerwall looks more like an exciting incentivized task and less like an ad, it is likely to attract more users.

  2. User segmentation and Offerwall customization

    Different users respond to different Offerwalls. And users of all age groups, locations, and gender use apps of all kinds. Once their interests are narrowed down, targeting them with Offerwalls will make it easier to attract them.

  3. Special promotions

    Offering to double or triple a reward for completing a task is sure to increase user engagement and retention. Hosting special contests and giving out rewards for a select period of time creates a sense of urgency among users, tempting them to complete the tasks.

  4. Test multiple campaigns

    Offer different rewards and run various Offerwall campaigns. Experiment with various techniques to understand what users respond to. One can also use A/B testing to determine which elements work the best.

  5. Keeping offers current or new

    It always pays to attract users with new offers every time they visit the app. If an app user is met with different rewards for completing different tasks, they are likely to engage with the app for a longer time.

Key takeaways

In conclusion, Offerwall can help boost engagement and optimize costs. It can unlock new revenue streams and maximize monetization. Though challenges like ad fatigue and user experience concerns exist, they can be overcome with ease. With its capability to generate undeniable results, Offerwall gives a game-changing solution to the programmatic world.

We hope you gained many insights from this blog. Keep watching this space for more such articles.

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