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What is an ad impression?
An Ad impression is counted when a user sees an advertisement on an app or website. Impressions are measured in terms of CPM and eCPM, expanded as Cost Per Mille and Effective Cost Per Mille, where Mille represents a thousand impressions.
How do they matter to publishers and advertisers?
CPM is the revenue that app or website publishers make and eCPM is the amount advertisers are charged per thousand impressions, respectively.
Impressions vs. clicks
Impressions are counted each time an advertisement is displayed on an app or website and is viewed. On the other hand, clicks are when a user clicks on the ad.
Advertising revenue is the earnings that digital domains like apps or websites make from in-app advertising or showing paid adverts to their audience.
Cost Per Mille
In the CPM or Cost Per Mille model, advertisers pay publishers/app developers a fixed amount for every 1000 impressions on the ad shown on the publisher’s app.
eCPM or effective cost per thousand impressions (mille), is the revenue publishers generate for every thousand ad impressions. The higher the eCPM, the better the revenue.
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