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What is test ads?
Ad testing is the process of placing ads in front of a sample audience to see how they perform. In other words, it is market research to understand the audience's response to your ad campaigns. The ads utilized in the process are called test ads.
Benefits of a testing
- The statistics obtained from ad testing can help you make data-backed decisions regarding your future ad campaigns.
- The responses of a test campaign can help you understand and segment your audience.
- Audience response also enables you to build better ads.
A/B testing, also known as split testing, is a method used to compare two versions of a webpage or app to discern the one that performs optimally. By presenting variants A and B to different audience segments, marketers can analyze the results, paving the way for data-driven decisions, content refinement, and the optimization of digital assets.
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