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6 April, 2023

8 Best Performance Marketing Agencies To Partner With

8 Best Performance Marketing Agencies To Partner With
  • Businesses are aware of the significance of marketing but also of the challenges it presents. Working with performance marketing agencies can help you to tackle this issue.
  • Read on to learn the significance of a performance marketing company, how to choose one, and the best agencies according to their areas of expertise.

Do you need assistance with your performance marketing campaigns? Whether you're searching for help with paid search, search engine marketing, social media marketing, or anything in between, you're likely to find the best performance marketing agencies for your needs on our list.

Let's start by learning the significance of collaborating with performance marketing companies.

Benefits of partnering with a performance marketing agency

  1. You save time and money

    You can affordably deliver the required results quickly with the help of the best performance marketing agency. Because you receive a whole team of performance marketing consultants at one price, you can save more money over time than you would if you had a specialized internal marketing team.

  2. Quantifiable Results

    A performance marketing company will deliver quantifiable results and analytics that give detailed information on how your performance marketing campaigns are performing, areas of improvement, how many people are visiting your app and using social media, and how it all relates to your app marketing's goals.

  3. Improved Return on Investment

    A performance marketing firm may help you decide which media types to utilize for your advertising to increase views and convert customers later. This enhanced ROI will benefit your mobile app advertising eventually your app business.

  4. Revisit Your Advertising Tactics

    A performance agency may assist you in updating your marketing strategies using cutting-edge platforms and technology to reach a wider audience.

  5. Helps you Stay Relevant

    An agency will continually look into media and marketing trends to understand their optimum usage to grow your app users. They will be aware of the most cutting-edge techniques available to support your apps and guarantee that your performance marketing strategy doesn't lapse.

Benefits of Hiring a Performance Marketing AgencyBenefits of Hiring a Performance Marketing Agency

What to look for in a performance marketing company

  1. Multichannel Knowledge

    Finding a trustworthy partner who can handle multi-channel developments in traffic, leads, and sales, whether through affiliate marketing, search engine optimization, high conversion site design, paid advertising, or a combination of all, is a necessary factor to take into account.

  2. Creative Abilities and Performance

    The effectiveness of contemporary advertisements is more reliant on creativity itself. This stands out more than the breakdown of the advertisements and media purchases. The ideal agency must be able to create ads and landing pages with performance-driven creative.

  3. Analytics and Attribution

    Yet with all the technology available today, most marketers find attribution a struggle if they run digital ads, as you are likely aware of. Ideally, the agency should offer you a dashboard to track the effectiveness of your ads and should have the experience and knowledge to deliver on the campaign and creative attribution.

  4. Industry Specific Knowledge

    An eCommerce-focused firm is different from one that serves the pharmaceutical business. Pharma advertisements are subject to distinct restrictions, guidelines, and marketing tactics than eCommerce advertisements.

    Therefore pick performance marketing agencies that offer services tailored to your industry.

  5. Verify the Team Credentials

    In a performance campaign, one performance marketing consultant can make a massive difference. The professionals managing the account daily are what matters, even though agencies frequently talk the big talk and display their salespeople early on. Make sure you meet them and thoroughly vet them.

Top 8 Performance Marketing Agencies for 2024

  1. PubScale

    PubScale Performance Marketing ToolPubScale Performance Marketing Tool

    The all-in-one growth platform PubScale, a full-service performance marketing tool, facilitates quick user acquisition for apps while sustaining great user experiences.

    PubScale offers leading programmatic platforms combined into a single unified dashboard, eliminating the requirement for multiple logins on various tools.

    Read more about Programmatic Advertising.

    Due to the high caliber of its work, PubScale has established a niche for itself in a short period.

    Company Snapshot

    • Number of Employees: 101-500
    • Location: India, APAC, MENA, Africa, US, and Europe
    Key ServicesNotable ClientsWhy PubScale
    Ad MonetizationInMobiPubScale offers leading programmatic platforms combined into a single unified dashboard, eliminating the requirement for multiple logins on various tools.
    User AcquisitionOppo
    Performance AnalyticsSharechat
    Ad Revenue OptimizationSHAREit

    Struggling with app downloads? Let PubScale skyrocket your user acquisition.

  2. Gen3 Marketing

    With an international reach and more than 20 years of award-winning experience, Gen3 Marketing is one of the world's top -performance marketing agencies.

    It is a full-service agency focused on affiliate marketing, PPC, and SEO. For each, it provides a full range of services, from personalized strategy to continuous administration and optimization.

    Another distinct advantage is Gen3's comprehensive network of beneficial publisher partnerships across all platforms and verticals. They have a well-established, excellent relationship for you, whatever you demand.

    Having said that, Gen3 builds unique strategies for each customer, embracing a collaborative style and forging a close bond with each one.

    They will understand your business and particular objectives to develop a custom strategy that helps you reach your goals by generating additional money, business growth, and measurable outputs.

    Gen3 has won Agency of the Year honors more than 15 times, and in 2022, it received two awards from Rakuten Marketing and CJ Affiliate.

    Company Snapshot

    • Number of Employees: 220
    • Location: Philadelphia, Pennsylvania, California, Santa Barbra, USA, & Plymouth, UK
    Key ServicesNotable ClientsWhy Gen3 Marketing
    Affiliate MarketingIGNCWith more than 20 years of experience, a global presence, and access to knowledge, data, and publisher connections on an extraordinary scale, Gen3 Marketing is a leader in performance marketing and a recipient of numerous awards.
    SEOCarharttGen3 Marketing, an affiliate marketing, PPC, and SEO specialist, presents a full range of customized services for each.
    PPCFender GuitarsIt also offers specially devised strategies intended to increase revenue and produces measurable results.
    Fresh Direct
  3. Perform[cb]Agency

    Perform[cb] AgencyPerform[cb] Agency

    As a true full-service performance marketing agency, Perform[cb] provides various services, such as mobile app marketing and distribution.

    For the seventh year running, Perform[cb] has been crowned the top CPA network worldwide! From small start-ups to well-known businesses, Perform[cb] agency works with customers of all sizes and at all stagings of the business journey.

    They emphasize building strong client connections, strategic growth, and one-of-a-kind, cutting-edge solutions to satisfy specific client demands and boost each client's growth and ROI.

    The flexible and scalable solutions for performance and affiliate marketing make Perform[cb] Agency stand out.

    Company Snapshot

    • Number of Employees: 51 – 200
    • Location: Sarasota, USA & Banja Luka, Bosnia
    Key ServicesNotable ClientsWhy Perform[cb]Agency
    Full Suite of Performance Marketing ServicesCapital One ShoppingPerform[cb] is one of the most versatile performance marketing agencies for affiliate and performance marketing. To ensure sustainable growth, they cater to clients of all sizes in every sector & place a strong emphasis on innovation, client interactions, and business alliances.
    Web & Mobile App Development & DistributionFreshly
    Content Marketingobé
    Full Suite of Affiliate Marketing & Management ServicesQUAY
    Audits, Research & PlanningRobinhood
    Strategy Development & ImplementationTempur-Pedic
    Insights & Analytics
    Customer Specific, Scalable & Customizable Programs
  4. iProspect

    A part of the Dentsu Aegis Network, iProspect is one of the largest and most renowned performance marketing and advertising companies across the world. Performance marketing and local market knowledge are its key strengths, and it has a vast global network of specialists, partners, and platforms.

    Further iProspect India is one of the best performance marketing agencies in India. It is a division of Dentsu International, which employs 300 employees globally. The business is active in four cities, including Mumbai, Delhi, and Bangalore.

    At the Cannes Lions, 2022, Dentsu Creative India, the company of which iProspect is a subsidiary, achieved one gold, four silver, three bronze, and the Agency of the Year award.

    Company Snapshot

    • Number of Employees: 5001 – 10000
    • Location: Boston, Massachusetts, USA
    Key ServicesNotable ClientsWhy iProspect
    Content creationDiageoiProspect is a multinational performance marketing firm that combines cutting-edge global expertise with local knowledge to create results. Besides, their clients' profit from their vast global network of partners, platforms, and experts.
    Social Media AdvertisingGM
    Native AdvertisingHilton
    Performance DisplayMicrosoft
    Paid SearchSunglass Hut
    Data & Insights
    Conversion Optimization
  5. Performics


    The agency also provides clients with access to its extensive network of media and creative resources, as well as access to its close relationships with search engines and social media platforms.

    As a cluster of companies operating within the Publicis Groupe network, Performics is Publicis Media's performance marketing division. Having been established in the late 1990s and with a background in SEO and SEM, they are true pioneers in performance marketing.

    Company Snapshot

    • Number of Employees: 1001 – 5000
    • Location: Chicago, Illinois, USA
    Key ServicesNotable ClientsWhy Performics
    Performance MediaAirtelOne of the oldest and most seasoned performance marketing agencies is Performics.
    Performance ContentHP
    Planning & ResearchNestleThey have access to a vast pool of resources, are part of a wide network of agencies, have connections with important publishers & marketing channels, and have a massive knowledge bank.
    Insights & AnalyticsFiji Airways
  6. DMi Partners

    With its Philadelphia headquarters, DMi Partners has committed to propelling client growth since 2003.

    DMi is one of the pioneer performance marketing agencies in managing cost-effective, award-winning campaigns that produce results as a full-service digital marketing agency.

    Company Snapshot

    • Number of Employees: 51 – 200
    • Location: Chicago, Illinois, USA
    Key ServicesNotable ClientsWhy DMi Partners
    SEO, Paid Search, Social Media MarketingKellogg’sLeading performance marketing company DMi Partners employs an innovative, collective, and data-driven technique to help consumers get precise and targeted results.
    Ecommerce ManagementReckitt Benckiser
    Branding & InteractiveUnilever
    Consulting & AnalyticsCNN
    Influencer MarketingHershey
    Affiliate MarketingCampbell
    Email Acquisition
    Marketing Management
  7. Kwanko


    Kwanko is one of the leading performance marketing agencies concentrating on cross-device performance marketing. They just presented the Kwanko Platform, an integrated platform that provides a full range of tools for creating, managing, tracking, and scaling campaigns.

    Company Snapshot

    • Number of Employees: 51 – 200
    • Location: Ille-de-France, France
    Key ServicesNotable ClientsWhy Kwanko
    Ecommerce CPAMiniKwanko delivers a full-suite platform to handle and scale campaigns and specializes in performance marketing, particularly cross-device performance marketing.
    Email MarketingThe Body Shop
    Influencer MarketingBMW
    Social Media AdvertisingAudi
    Lead GenerationAli Express
  8. Ad Agents

    Under the Ad Pepper Media Group, a holding firm with clients in more than 50 countries, Ad Agents is a performance marketing business.

    The business specializes in scalable performance marketing and employs its own platform called iLead. With iLead, brands can easily modify and launch campaigns across many regions.

    Company Snapshot

    • Number of Employees: 200
    • Location: Herrenberg, Germany
    Key ServicesNotable ClientsWhy Ad Agents
    Social Media AdvertisingSamsungWhile having its headquarters in Germany, Ad Agents is a part of the Ad Pepper Media Group operating in more than 50 nations.
    Tracking & AnalysisFiat
    SEONikeThey provide multiple performance marketing services, like the iLead platform, for quick campaigns across industries.
    Affiliate Management

Are you interested to know more about performance marketing? You can view this video to know more.


Performance marketing agencies are leading the way in generating real ROI for their clients in digital marketing. While branding and design agency partners can help elevate your app's profile, performance marketing agencies can quickly deliver results by promoting online growth in the short, medium, and long terms using their creative services.

Whether it's a top performance marketing agency or not, hiring a performance marketing firm with multi-channel marketing know-how and a comprehensive background in marketing plans can immensely boost your marketing results while also saving time & money and, most importantly, delivering high ROI.

Lastly, let everyone know about this post and share it with your friends and business colleagues to let them know about the best performance marketing businesses of 2024!

Please Note: The rankings or reliability of these performance marketing agencies have nothing to do with the order in which they appear here.

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