ARPDAU: How to increase it? Learn the best ways

If you’re an app publisher or app developer, we’re sure you’ve heard of ARPDAU many times in your industry. As much as it is a buzz word in the world of apps and app development, here is everything you need to know about ARPDAU, from its full form to tips to increase it to drive app revenue.

1. Segmenting users

   Users can contribute to your app in various ways depending on their behavior and preferences. Because of this, it's critical to categorize and handle each group of users separately. Use in-app and push notifications to interact with user cohorts. Consider sending a notification about a new feature or an additional discount to a user who hasn't opened your app in a while.

2. A/B testing ad placements and formats

   improve ARPDAU with A/B Testing

   You can find effective solutions by testing and iteration. Test the timing, frequency, and formats of your ad placements to determine how often you should run ads without hampering user experience. Mobile games should specifically address this way of increasing ARPDAU.

3. Encouraging in-app purchases

   A successful revenue method for gaming apps is in-app purchases. An effective tactic would be to show users who have not purchased in-app purchases a sample of it through rewarded video advertising. This will give them a taste of what they're losing out on and nudge them towards future purchases.

4. Utilize in-app advertising

   If applicable, incorporate in-app advertising to monetize your app. Display interstitial ads, native ads, or rewarded videos to provide value to users while generating revenue.

5. Using in-app bidding

   In-app bidding, as opposed to the conventional waterfall structure, is increasingly the preferred choice for app developers. It operates using real-time auctions where several advertisers bid on the app's ad space, and the highest bidder wins. It is the mobile app equivalent of header bidding. You can obtain the highest payment for each user impression thanks to the automated nature of the entire procedure.

6. Implement targeted advertising

   Use targeted advertising to show relevant ads to your users. Advertisements that align with user interests and preferences are more likely to generate engagement and conversions, leading to increased ARPDAU.

7. Using rewarded video ads

   Boost ARPDAU with Rewarded Video Ads

   Rewarded video advertising boosts user engagement, which raises ad sales. Because they provide users with something of value, these interactive advertising ensure a higher click-through rate and encourage users to stick with your app. More in-game lives and currency are two examples of rewards in casual games. For more targeted ads that can significantly increase your ad revenue, you can join a video ad network.

8. Improving user experience

   A good user experience can lead to increased user engagement and longer usage times, which can ultimately translate into higher ARPDAU. Especially for games, focus on making your game more enjoyable, challenging, and rewarding for players.

9. Offering in-game promotions

   Mobile game promotions, such as discounts on virtual goods or limited-time offers, can encourage players to spend more money in the game. Make sure these promotions are well-timed and relevant to your players.

10. Personalizing the game experience

    Personalizing the game experience based on a player's behavior and preferences can increase app engagement and retention. This can be achieved by using data analytics to understand player behavior and offering personalized game content and promotions.

11. Optimizing pricing and monetization

    Evaluate your pricing strategy and consider adjusting prices or introducing different price points to cater to a wider range of users. Experiment with different monetization methods, such as freemium, ads, or a combination, to find the most effective approach for your app.

12. Optimizing user acquisition and retention

    Focus on acquiring high-value users who are more likely to generate revenue. Implement user acquisition strategies such as targeted mobile app advertising campaigns, app store optimization, and influencer partnerships. Additionally, invest in retention efforts to keep users engaged and encourage repeated app usage.

13. Soliciting user feedback and iterate

    Regularly seek feedback from your users and implement improvements based on their suggestions. Continuously iterate and enhance your app based on user insights to increase satisfaction and encourage spending.

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Increasing ARPDAU requires a data-driven approach, monitoring and analyzing user behavior, and refining monetization strategies based on insights. By focusing on increasing ARPDAU, developers can drive revenue growth, improve user satisfaction, and position their app or game for long-term success.