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Fill rate

What is fill rate?

Fill rate is the percentage of ads served against the total number of ad requests sent from an app or a website. It is calculated as follows:

Fill rate = Ads served / Ad requests sent

Ways to achieve maximum fill rate

Choose the best ad networks: Find those that offer the most high-quality supply partners.
Integrate multiple ad networks: Using more than one ad network increases the chances of getting more ads, thus, higher fill rates.
Serve universal ad sizes: Use ad sizes that are globally popular to bring more impressions or use flexible ad sizes.
Use dynamic floor pricing: Dynamically adjusting the floor price helps you get more revenue.
Use non-intrusive ad placements: Find placements that suit your layout to increase viewability, and in turn, fill rate.

Related Terms

In-app advertising

In-app advertising is a popular method to earn money through apps. If a mobile app or game supports in-app advertising, it means it incorporates paid ads into the app. The app publisher gets paid every time users see or engage with the ad.

The only ad platform built for developers by developers.