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Fill rate

What is fill rate?

Fill rate is the percentage of ads served against the total number of ad requests sent from an app or a website. It is calculated as follows:

Fill rate = Ads served / Ad requests sent

Ways to achieve maximum fill rate

  • Choose the best ad networks: Find those that offer the most high-quality supply partners.

  • Integrate multiple ad networks: Using more than one ad network increases the chances of getting more ads, thus, higher fill rates.

  • Serve universal ad sizes: Use ad sizes that are globally popular to bring more impressions or use flexible ad sizes.

  • Use dynamic floor pricing: Dynamically adjusting the floor price helps you get more revenue.

  • Use non-intrusive ad placements: Find placements that suit your layout to increase viewability, and in turn, fill rate.

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