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In-app advertising

What is in-app advertising?

In-app advertising is a popular method to earn money through apps. If a mobile app or game supports in-app advertising, it means it incorporates paid ads into the app. The app publisher gets paid every time users see or engage with the ad.

How does it work?

In-app advertising relies on an automated technique called programmatic advertising, where publishers and advertisers sell and buy ad inventory within a few hundred milliseconds. There are four types of programmatic advertising techniques that are increasingly used:

  • Programmatic guaranteed
  • Preferred deal
  • Private marketplaces
  • Real-time bidding

Additionally, in-app and header bidding are other effective ways to start in-app advertising and monetize apps.

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