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What is in-app advertising?
In-app advertising is a popular method to earn money through apps. If a mobile app or game supports in-app advertising, it means it incorporates paid ads into the app. The app publisher gets paid every time users see or engage with the ad.
How does it work?
In-app advertising relies on an automated technique called programmatic advertising, where publishers and advertisers sell and buy ad inventory within a few hundred milliseconds. There are four types of programmatic advertising techniques that are increasingly used:
- Programmatic guaranteed
- Preferred deal
- Private marketplaces
- Real-time bidding
Additionally, in-app and header bidding are other effective ways to start in-app advertising and monetize apps.
In-app header bidding
In-app bidding or the mobile version of header bidding, is a cutting-edge advertising technique that allows mobile publishers to auction their ad inventory, where advertisers bid individually to win the auction. The highest bid wins, and the winner gets to display their ad in the ad space.
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