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In-app header bidding

What is in-app header bidding?

In-app bidding or the mobile version of header bidding, is a cutting-edge advertising technique that allows mobile publishers to auction their ad inventory, where advertisers bid individually to win the auction. The highest bid wins, and the winner gets to display their ad in the ad space.

To enable in-app bidding, publishers must integrate an SDK into the app to handle the auction.

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