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In-app header bidding

What is in-app header bidding?

In-app bidding or the mobile version of header bidding, is a cutting-edge advertising technique that allows mobile publishers to auction their ad inventory, where advertisers bid individually to win the auction. The highest bid wins, and the winner gets to display their ad in the ad space.

To enable in-app bidding, publishers must integrate an SDK into the app to handle the auction.

Related Terms

In-app advertising

In-app advertising is a popular method to earn money through apps. If a mobile app or game supports in-app advertising, it means it incorporates paid ads into the app. The app publisher gets paid every time users see or engage with the ad.

The only ad platform built for developers by developers.