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Google Ad Manager
What is Google Ad Manager?
Google Ad Manager or GAM is an ad management platform by Google. It provides granular control over the ad management process and is suitable for large publishers with considerable direct sales.
Why do you need GAM?
- It is a single tool that can help you monetize all inventory types.
- You can manage your ad revenue that comes from direct sales.
- You can integrate third-party networks with GAM to compete for your inventory in real-time auctions.
- You get access to granular insights into your ad campaigns.
Ad inventory, ad slot, or ad space is the total amount of space available on an app or website where advertisers can display their ads.
With Real-Time Bidding (RTB), also called open auction, ad spaces can be bought and sold through real-time auctions. Transactions are made when an app/web page is loading, the time taken for which is approximately 200ms.
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