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What is Google AdSense?
Google AdSense is a tool for website publishers to monetize their websites through ads. It connects advertisers who want to promote their products with publishers who have ad space available.
How does AdSense work?
- Publishers make their ad spaces available by pasting an ad code on their site, and choose where they want to display the ads.
- Advertisers bid in a real-time auction to show their ads in the ad space. The highest bid or highest paying ads are shown on the site.
- AdSense bills all the advertisers and ad networks for the ads that are shown on the publisher’s site, and makes sure the payment is made.
Ad inventory, ad slot, or ad space is the total amount of space available on an app or website where advertisers can display their ads.
With Real-Time Bidding (RTB), also called open auction, ad spaces can be bought and sold through real-time auctions. Transactions are made when an app/web page is loading, the time taken for which is approximately 200ms.
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