GlossaryIn-app events

In-app events

In-app events

What are in-app events?

An in-app event is a great advertising and ASO tool that supports customized events within an app or game. Contrary to the name, in-app events do not require real-time events like physical events. These events can range from weekly challenges, product/feature launch events, live streaming movies, etc.
  1. Competition: Events that encourage the audience to compete against other users to win awards/rewards or set high scores.
  2. Challenge: Events that encourage app users to participate in a challenge-based event that requires them to achieve a specific goal.
  3. Feature updates: Events that update app users on the forthcoming feature add-on to any app.

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Related terms

App Store Optimization

In-app advertising

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