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What are in-app events?
An in-app event is a great advertising and ASO tool that supports customized events within an app or game. Contrary to the name, in-app events do not require real-time events like physical events. These events can range from weekly challenges, product/feature launch events, live streaming movies, etc.
Competition: Events that encourage the audience to compete against other users to win awards/rewards or set high scores.
Challenge: Events that encourage app users to participate in a challenge-based event that requires them to achieve a specific goal.
Feature updates: Events that update app users on the forthcoming feature add-on to any app.
App Store Optimization
ASO or App Store Optimization is a strategy that enhances an app's visibility in an app store by using appropriate images, keywords, and relevant descriptions. This improves the app's ranking and chances of getting more downloads.
In-app advertising is a popular method to earn money through apps. If a mobile app or game supports in-app advertising, it means it incorporates paid ads into the app. The app publisher gets paid every time users see or engage with the ad.
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