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Policy violations

What is a policy violation?

A policy violation occurs when an ad violates Google’s terms and conditions related to ad serving. Since publishers and advertisers prominently use Google Ad Manager, Google has formulated a set of policies to be followed in order to serve ads.

Below are some examples of policy violations.

Ads covering most of the screen
Ads disguised as app content
Ads overlapping the app content
Disruptive ads
Mislabeled ads
Modified ad code
More ads that app content
Multiple ads on a single screen
Recurring and unexpected interstitials
Unnatural attention to ads

Related Terms

Google Ad Manager

Google Ad Manager or GAM is an ad management platform by Google. It provides granular control over the ad management process and is suitable for large publishers with considerable direct sales.

The only ad platform built for developers by developers.