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User acquisition

What is user acquisition?

Advertisers use the process of user acquisition to create and deploy advertising campaigns that generate app installs.

How does user acquisition work?

UA relies on gathering data and identifying trends and patterns that help in deciding what interests users.

It is usually carried out through mobile ad networks, which the advertisers use to promote their business with in-app ads. A good user acquisition strategy is important to gain the right users for your app while getting a positive ROI. Additionally, it is essential to consider the apps where ads will run, the cost of running the ads and acquiring users, the LTV of the users, and other factors.

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