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MMO Games
What are MMO Games
MMO Games or Massively Multiplayer Online Games are a genre of video games that allow a huge number of players to interact with each other and play on a shared virtual landscape. It helps connect players from across the world and engage in competitive or cooperative gameplay.
Types of MMO Games
MMO Games occur in the following categories:
- Free-To-Play: Involve no costs or subscriptions.
- Freemium model: Majority of the game is free but players pay for additional content.
- Buy-to-play: The game must be purchased from the start.
- Pay-To-Play: These involve monthly subscriptions.
Features of MMO Games
- Persistent World and Real-Time Interactions: MMO Games require a world hosted on remote servers which enable players to connect in real-time.
- Continuity Beyond Gameplay: The virtual world continues to function even when players log off, creating an environment that evolves with or without the players' presence.
- Virtual Economies and In-Game Transactions: MMO Games have virtual economies where players can use in-game currency to buy or sell assets. It is a dynamic marketplace where real-world money can also be exchanged.
- Global Connectivity and Collaboration: These games have transcended geographical boundaries and have enabled players from all corners of the world to collaborate and compete with each other.
- No Definitive Endings: MMO Games do not have set endings and the ending evolves with the storylines.
Difference between MMO and MMORPG
MMO and MMORPG (Massively Multiplayer Online Role Playing Games) sound similar but are different in a few ways. MMORPG is also a type of video game that combines role-playing with multiplayer gameplay.
- Game focus: MMO Games encompass a broad category of gameplay with gameplay that goes beyond role-playing. MMORPG Games focuses on role-playing elements, character progression, quests, and immersive storytelling.
- Character Progression: MMO Games contain character progression that varies from skill-based advancements whereas in MMORPG games, players can level up, acquire new abilities, customize their characters, and more.
- Virtual world design: MMOs can have diverse world designs, and can incorporate various game mechanics and objectives. MMORPGs create immersive virtual worlds with rich lore, diverse landscapes, and interconnected regions for players to explore.
Monetizing with MMO Games
Monetizing Massively Multiplayer Online (MMO) games with ads can be a lucrative strategy if implemented thoughtfully. Here's a step-by-step guide on how to monetize MMO games effectively:
- Select the Right Ad Formats: Experiment with Offerwalls, interstitials, and rewarded video ads since they perform well on gaming apps.
- Strategic Ad Placement: Position banners in unobtrusive areas of the screen, like corners or edges, to minimize interference with gameplay.
- Implement Targeting and Personalization: Use player data and behavior analysis to deliver relevant ads. Tailor ad content to individual preferences and in-game behavior for higher engagement rates.
- Incentivize Ad Viewing: Offer in-game rewards or bonuses for watching ads, encouraging players to voluntarily engage with ads for tangible benefits within the game.
Related Terms
Gaming ad networks
A mobile gaming ad network is a provider of ad spaces within a gaming app. By collaborating with game publishers and game developers, gaming ad networks allow them to post ad inventory on gaming apps. This links advertisers with mobile games; in doing so, these game ad networks can help them drive conversions.
Interstitial ads
Interstitial ads are full-screen ads that appear on top of the existing app or website content, completely covering it. Users can dismiss or close these ads to return to the app or website page.
Puzzle Games
Puzzle Games are usually mobile games that are designed to help develop the players' problem-solving and logical thinking skills. These games are usually in the form of workplace building, pattern recognition, logical reasoning, or match-three objects. Puzzles can be incorporated in every game genre either as a filler or a main part of the game.
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