About CricFlix

CricFlix, an app devoted to delivering real-time cricket news and updates, offers comprehensive coverage of both international and domestic matches. With over 100,000 downloads, CricFlix enjoys a strong following among cricket enthusiasts.

CricFlix has been developed by Oogway Apps, a dynamic Android developer in operation since 2020, with an impressive portfolio of 14 applications. Notably, Age Calculator - Date of Birth and Scribble & Doodle - Panda Draw, two of their flagship apps, have each garnered more than one million installations.

The Challenge

The publisher's primary goal was to increase their revenue per user and achieve a higher Return on Ad Spend (ROAS).

The Solution

To optimize ad revenue, we introduced our innovative ad revenue optimization platform. By integrating our SDK into the app, CricFlix gained access to a diverse array of readily available ad formats, and strategic ad placement recommendations.

They could also access premium demand sources and gain precision in setting the right ad refresh rates for an optimal user experience.