About Diamond Wala

Diamond Wala is a reward-based mobile application popular among gamers who seek in-game diamonds and redeem codes through task-based incentives. Positioned within India's competitive gaming utility space, the app has established itself as a trusted and easy-to-use platform for users who want to earn valuable in-game currency without direct purchases. Its model thrives on high user engagement and reward gratification, attracting a broad user base driven by gaming rewards.

The Challenge

Diamond Wala had already integrated the PubScale SDK and was generating a steady stream of revenue, around $450 per day. However, the team identified an opportunity to further boost monetization without relying on more intrusive ad formats or affecting user experience. The challenge was to scale revenue effectively while retaining the app’s loyal user base and maintaining seamless reward delivery.

The Solution: PubScale Offerwall API

To address this, Diamond Wala transitioned from using only the SDK to integrating the PubScale Offerwall API. This integration allowed users to engage with high-converting offers in exchange for in-app rewards, creating a value-driven ecosystem that benefited both users and the publisher. With full customization options, PubScale’s Offerwall was smoothly integrated into the app’s existing UI, preserving the look and feel of the original experience. The API was also optimized to deliver relevant offers, encouraging higher task completion rates and sustained user interest without disrupting the user journey.

The Results

The shift to PubScale’s Offerwall API resulted in a significant uplift in revenue. Diamond Wala’s daily earnings increased by $250, bringing total daily revenue to $700, a 55.56% increase. This was achieved without any additional changes to the user interface or acquisition strategy, simply by offering users more rewarding and relevant ways to engage. The success of the Offerwall integration has encouraged the team to explore further monetization opportunities using PubScale across upcoming projects

Going Forward

Diamond Wala plans to deepen its Offerwall integration and expand it to other projects under development. With PubScale’s dynamic optimization and personalized user targeting, the app aims to elevate engagement and average revenue per user further, setting a benchmark for monetization in India’s rewards app segment.