The eCPM for Ad unit placement increased by 2X
Fonts Keyboard was looking for a partner who could help them optimize their inventory most efficiently as his eCPMs were extremely low and had 33% unfilled impressions on banner units with some limitations in AdMob.
Fonts Keyboard uses banners, interstitials and native ad formats in their app. With PubScale’s native templates in SDK, Fonts keyboard was easily able to integrate native ads with different sizes due to the adaptive nature of the templates. Cross format mediation on ad units helped with maximizing the eCPMs and in turn increasing the fill rate to 100%. Banner ad placement has the biggest exposure in the app but fill rates were low. Using cross format mediation between native and banner, PubScale increased the fills and hence the revenue for native and banner placement.
Cross format mediation on banner unit revenue increased
Fill rate achieved
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