About Funngro

Funngro is a mobile app that rewards users for engaging in everyday activities, with gaming forming a meaningful part of its user engagement and monetization mix.

The Challenge

Before partnering with Pubscale, Funngro faced a specific hurdle: weak advertiser demand for its gaming user demographic. Gaming users are a distinct audience, advertisers need to be carefully matched to this segment to convert impressions into real, sustainable revenue. Without the right demand partners, Funngro's gaming inventory wasn't performing to its potential, leaving revenue on the table and limiting how much the company could invest back into user experience.

The Solution

Funngro brought in Pubscale as a monetization partner to address this gap. Rather than a plug-and-play integration, the engagement was built around three things Funngro highlights as differentiators:

• Transparency - clear visibility into how demand was being sourced and monetized.
• A collaborative approach - working as a true partner rather than a vendor.
• Curated offerings - identifying and tailoring the right advertiser demand specifically for Funngro's gaming user base, rather than applying a one-size-fits-all approach.

This targeted curation for the gaming demographic directly addressed Funngro's core challenge, mismatched or insufficient advertiser demand, by aligning supply with advertisers genuinely interested in that audience.

The Results

Over a partnership spanning 1–2 years, Pubscale delivered measurable impact across Funngro's business:

In other words, gaming once was an underperforming segment, but now a meaningful revenue contributor, with Pubscale responsible for nearly two-thirds of that segment's output.

Beyond the numbers, Funngro reports that the partnership has also enhanced user offerings and engagement, suggesting the curated advertiser mix improved the in-app experience for users rather than just extracting more revenue from them.

In Their Words

Key Takeaways

• Targeted demand curation for a niche audience (gaming users) can unlock revenue that generic monetization approaches miss.
• Transparency and collaboration were called out as core to the partnership's success, not just the technology or fill rates.
• Gaming grew from an underperforming segment into 15–16% of total app revenue, with Pubscale driving 60–65% of that.
• The partnership improved both revenue and user experience simultaneously, rather than trading one for the other.