Low match rate on Google AdX account

Problem

Google had flagged the app because of a few policy violations, which the developer was unable to resolve. The app’s match rate had reduced to 16%, owing to Google’s limited ad serving.

Solutions

PubScale resolved policy violations with better ad placements which increased the match rate to 100%. The RPM also steadily increased to 110%. To gamify and improve user experience, we suggested adding a rewarded ad unit that added 20% average monthly revenue. We also added new ad formats and in-app purchases for diversified revenue.