Success Story | Monetize

Low match rate on Google AdX account

Low match rate on Google AdX account

Photo Gallery

App Name

Gallery App

App link

App monetization

Service used

India

Location

Problem

Google had flagged the app because of a few policy violations, which the developer was unable to resolve. The app’s match rate had reduced to 16%, owing to Google’s limited ad serving.

Solutions

PubScale resolved policy violations with better ad placements which increased the match rate to 100%. The RPM also steadily increased to 110%. To gamify and improve user experience, we suggested adding a rewarded ad unit that added 20% average monthly revenue. We also added new ad formats and in-app purchases for diversified revenue.

Results

100%

Match rate

110%

Rpm

20%

Average monthly revenue added

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