30% Increase in monthly revenue



Company name

Game Monetization

Service used





incremental ad revenue

About Bus Simulator Game

Maleo is the driving force behind the widely acclaimed 'Bus Simulator Indonesia' game, which immerses players in the real-life experience of being a bus driver on the vibrant Indonesian roadways. This game stands out with its impeccable attention to detail, high-quality graphics, and advanced features, such as saved data and multiplayer convoys, making it a beloved favorite among Indonesians, amassing an impressive 50 million-plus downloads.

The Challenge

Maleo, a prominent gaming app developer in Southeast Asia, faced a unique challenge. They sought to maximize their in-game revenue while preserving a positive user experience and retaining their player base. This required an innovative approach to in-game advertising that wouldn't disrupt gameplay or hinder user experience.

The Solution

To address this challenge, Maleo turned to our SDK, a solution that specializes in seamlessly integrating in-game Immersive Ads. These immersive ads seamlessly blend into the game environment, enhancing the user experience while effectively monetizing in-game inventory.

One of PubScale's standout features is its mediation capabilities between ad formats, allowing Maleo to optimize ad placements without interrupting gameplay. Additionally, the SDK offers a hassle-free one-step integration process, detailed information logs, and versatile ad templates.

The outcome of this partnership resulted in Maleo experiencing a staggering 30% month-on-month increase in additional revenue. Further, the integration of the SDK resulted in a 0% drop in user retention, demonstrating the successful balance between monetization and a pleasant gaming experience.

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