Highlights
40%
App Revenue Increased
75%
Banner Ads Performance Increased
130%
eCPM Increased
Problem
MindYourLogic aimed to boost revenue for its game, 'Mr. Detective'. While recognizing lower revenue distribution via banner ads and rewarded videos, they sought additional strategies for revenue enhancement.
Solutions
PubScale compared the placement strategy and ad unit performance for Mr. Detective with games from the same genre across the Play Store. Mr. Detective has become their most successful app till date.
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