Success Story | Monetize

Increased the ad revenue by 40% with just one app update

Increased the Ad Revenue by 40% with just one app update

MindYourLogic

App Name

Mr. Detective

App Link

Game Monetization

Service used

India

Location

Problem

MindYourLogic aimed to boost revenue for its game, 'Mr. Detective'. While recognizing lower revenue distribution via banner ads and rewarded videos, they sought additional strategies for revenue enhancement.

Solutions

PubScale compared the placement strategy and ad unit performance for Mr. Detective with games from the same genre across the Play Store. Mr. Detective has become their most successful app till date.

Results

40%

App revenue increased

75%

Banner ads performance increased

130%

eCPM Increased

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Affility

Affility

40% revenue uplift along with boost in eCPM and fill rate

Alsumaria TV

Alsumaria TV

Resolved restricted ad serving on AdMob

Car Info

Car Info

The eCPM for Ad unit placement increased by 2X

Boosted fill rate consoli ads

Consoli ads

Achieved a 75% average fill rate for Tier-2 app traffic and daily revenue of up to $500

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