Increased the Ad Revenue by 40% with just one app update

Mind Your Logic

MindYourLogic

App Name

Game Monetization

Service used

India

Location

Highlights

40%

App Revenue Increased

75%

Banner Ads Performance Increased

130%

eCPM Increased

Problem

MindYourLogic aimed to boost revenue for its game, 'Mr. Detective'. While recognizing lower revenue distribution via banner ads and rewarded videos, they sought additional strategies for revenue enhancement.

Solutions

PubScale compared the placement strategy and ad unit performance for Mr. Detective with games from the same genre across the Play Store. Mr. Detective has become their most successful app till date.

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