About Notik

Notik is a rapidly growing rewards and engagement platform where users complete tasks, earn coins, and redeem them for in-app benefits. With an expanding user base and high daily activity, Notik needed a monetization model that aligned with its core reward-driven experience while remaining seamless for users.

The Challenge

Notik aimed to:

• Build a stable revenue stream from non-paying users
• Increase user engagement through more rewarding tasks
• Add monetization without interrupting the platform’s smooth UX
• Maintain the ability to design its own UI and keep branding consistent
• Scale earnings without heavy development effort

Reward ads and traditional formats were generating limited returns, prompting Notik to seek a more performance-driven, flexible monetization solution.

The Solution: PubScale GROW (API Integration)

By integrating PubScale Offerwall through API, Notik unlocked:

• Complete UI/UX freedom, designing its own offerwall layout
• A constantly refreshed task inventory across multiple geos
• Secure server-to-server callbacks for reliable reward payouts
• Instant task availability without manual updates
• Performance-focused offer distribution based on user behavior

The API integration enabled Notik to seamlessly integrate Offerwall into its ecosystem, ensuring smooth user journeys and rapid scalability.

The Results

PubScale Offerwall generated meaningful business outcomes:

• Consistent revenue uplift, stabilizing at over $700 per day
• Higher task completion frequency, boosting user stickiness
• Improved ARPU, especially from non-spending segments
• Increased time spent in the rewards section as users explored new tasks
• Greater monetization reliability, enabling better long-term growth planning

These results helped Notik strengthen its earnings model and build deeper user engagement around reward-driven experiences.

Going Forward

Notik is now preparing to:

• Expand task visibility across new sections of the platform
• Experiment with geo-specific rewards to boost revenue further
• Introduce bonus missions & streak-based earning flows
• Use PubScale insights to optimize high-performing cohorts

PubScale will continue supporting Notik with richer inventory, payout tuning, and new Offerwall capabilities designed to amplify long-term revenue growth.