Game Profile: Monster Shooter – Survival FPS

Monster Shooter: Survival FPS is a fast-paced first-person survival game that blends action, strategy, and immersive gameplay. Players can choose to play as humans or monsters, navigating intense environments where survival depends on quick reflexes, smart movement, and precision shooting.

Designed as a multiplayer-style experience, the game features two core modes, Hunters and Monsters, each with distinct mechanics and objectives. With smooth animations, endless levels, and a wide variety of weapons and characters, Monster Shooter encourages longer play sessions and strong repeat engagement.

Thanks to its compelling gameplay loop and accessible mechanics, the game maintains a healthy daily active user base and consistent engagement across regions, making it well-positioned for scalable, long-term monetization.

The Challenge

Monster Shooter demonstrated strong performance fundamentals, including:

• High daily active users
• Consistent ad request volumes
• Stable session length and engagement metrics

However, the game began to experience a monetization plateau.

The limitation stemmed from the existing monetization setup, where certain monetization capabilities were not fully enabled. This restricted the game’s ability to maximize revenue efficiency from its available inventory.

Specifically, the setup is constrained:

• Access to a broader range of demand sources
• Advanced ad delivery and optimization logic
• Improved show-rate and yield efficiency per impression

As a result, while inventory availability remained strong, the game was not realizing its full monetization potential at the setup level.

Our Approach

PubScale worked closely with the Rocket Studio team to review their existing setup and identify opportunities to improve monetization efficiency without disrupting gameplay.

The evaluation showed that while Immersive Ads were already integrated, certain advanced capabilities were not yet enabled within the current configuration. To address this, PubScale supported Rocket Studio in enhancing its setup by enabling additional Immersive Ads SDK features designed to improve demand access and delivery performance.

The optimization focused on:

• Expanding access to a wider range of demand sources
• Improving ad delivery logic to increase effective show rates
• Enhancing yield per impression without increasing ad load
• Increasing fill rates without increasing ad pressure

The process was implemented without affecting live gameplay, allowing Monster Shooter to unlock incremental revenue while preserving a seamless player experience.

Why PubScale Immersive Ads?

For Monster Shooter, monetization improvements are needed to balance revenue growth and immersive gameplay, making Immersive Ads a natural fit.

PubScale Immersive Ads are designed to blend seamlessly into the game environment, appearing as part of the visual experience rather than interrupting it. This approach ensures ads remain highly visible while preserving gameplay flow.

Key reasons Immersive Ads worked well for Monster Shooter:

• Broad, multi-source demand support, unlocking higher-value advertisers and best bids, resulting in high CPMs
• Video ad support, leading to better visibility and stronger click rates
• Engaging ad creatives that feel native to the game world and doesn’t disrupt the user experience
• Higher monetization potential without increasing ad placements frequency
• More immersive player experience, resulting in better engagement and click-through rates

By upgrading to the latest PubScale SDK, Monster Shooter was able to fully capitalize on these benefits and improve monetization efficiency without compromising user experience.

The Results

Game-Level Performance Impact

Following the SDK upgrade, Monster Shooter observed clear and measurable improvements across key monetization metrics.

Key Outcomes:

• 45% increase in ARPDAU, driven by stronger demand for access
• 20% increase in CPMs, reflecting higher-value ads
• No increase in ad pressure, preserving gameplay experience

These results showed that the SDK upgrade improved monetization efficiency, not just impression volume.

Why This Worked

• A combination of strategic and technical factors contributed to the success of Monster Shooter’s monetization uplift:
• Broader access to premium demand increased overall ad value
• Improved mediation logic enhanced fill rates and delivery consistency
• Higher CPMs were achieved without increasing ad frequency
• Revenue growth came from smarter ad delivery, not more ads

Rather than adding pressure on players, the upgrade ensured each impression delivered more value.

Conclusion

Monster Shooter: Survival FPS demonstrates how refining a game’s monetization setup can directly improve revenue efficiency and overall profitability.

By working with PubScale to optimize its Immersive Ads configuration, the game:

• Improved ARPDAU and CPM performance
• Increased profitability by extracting more value from existing inventory
• Unlocked stronger demand access across immersive in-game placements
• Enhanced monetization efficiency without increasing ad pressure
• Maintained a smooth, immersive gameplay experience

This case highlights how focused monetization optimization and immersive ad capabilities can help games grow profitably while keeping player experience at the center.