30% increase in revenue with a 92% average fill rate
Summit Media aimed to boost its ad revenue through better fill rates and eCPMs. For this, they sought quality and relevant ads from PubScale’s demand partners.
PubScale helped increase ad revenue by 30% across all the properties of Summit Media. We onboarded them to our Google AdX, where the website started receiving ads from our high-quality demand sources, resulting in higher fill rates and eCPMs. We are working towards optimizing their websites to achieve higher revenue.
Ad revenue increased
Average Fill Rate achieved
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