15 Best Mobile App Ad Networks: A Complete Guide

In today's digital era, mobile apps have emerged as the catalysts of convenience and have transformed how we function. With internet connections prevalent in all corners of the world, apps have multiplied exponentially and continue to evolve. The adtech industry has leveraged this by launching multiple mobile app ad networks.

This article will examine mobile ad networks, explore their importance and benefits, and guide readers on choosing the best app ad network to enhance their ad revenue.

• Integration with diverse ad networks

  Ad mediation helps publishers connect with multiple ad networks, ensuring a diverse range of ad creatives. This increases the chances of filling ad slots with relevant, high-quality ads and reduces reliance on a single ad network for their ad inventory needs.

• Users worldwide

  Ad mediation enables publishers to access a massive pool of global ad networks and demand sources. In doing so, ad mediation ensures that users worldwide can view the ads, thereby increasing the reach and ad revenue.

• Potential for increased competition and higher eCPMs

  Ad mediation creates a competitive environment for multiple ad networks to participate in bidding. When many ad networks compete for an ad slot, it helps drive the eCPMs up. This results in more revenue for publishers.

• Enhanced user experience

  A sound ad mediation strategy helps serve relevant and non-intrusive ads to users. Users are highly likely to engage with ads that are relevant to them and lead to higher click-through rates.

• Ad Quality

  Serving high-quality ads is crucial in maintaining a positive experience and fostering a good brand reputation. The best mobile app ad networks must ensure ads are non-intrusive, safe, and appropriate. Afterall, suitable quality ads provide higher user engagement and lesser inclination towards ad blockers.

• Ad Formats

  Serving ads on suitable ad formats is vital to increase app engagement and user retention. Therefore, publishers must opt for the app ad network offering diverse and innovative ad formats.

  Some common and preferred ad formats that the best ad networks provide are as follows:

  • Native ads
  • Interstitial ads
  • Offerwall ads
  • Rich media ads
  • Banner ads

• Targeting Abilities

  Publishers must carefully assess their targeting abilities when selecting an app ad network. Ad networks offering options that allow segmentation based on interests, behavior, device types, and more will assist in reaching and engaging their target audiences more effectively. This, in turn, can increase the likelihood of conversion and user satisfaction.

• Pricing Models and Payment Terms

  Publishers need to carefully select the best app ad network based on the pricing model and payment terms that the mobile ad network offers. The common pricing models like Cost Per Mille (CPM), Cost Per Click (CPC), and Cost Per Action (CPA). Publishers must choose the revenue model that aligns with their goals and user engagement levels.

• Support Provided

  Reliable and consistent support from a mobile ad network can have a significant impact a publisher's monetization journey. Support, such as timely assistance with issues, setup, and optimization can help publishers save time and effort.

1. PubScale

   PubScale is a one-stop app growth platform that can also serve as a mobile ad network. By acting as a mediator between publishers and over 15 premium demand partners, PubScale has stood out as one of the best ad networks for app monetization and app user acquisition.

   It has enabled publishers to monetize with AdX, helped advertisers acquire users with GROW and optimize yields, and fill their inventories with SDK X. So, PubScale is an all-in-one platform that supports publishers’ app growth needs.

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2. Google AdX

   Google AdX is one of the most widely used and best app ad networks for publishers. It brings publishers, advertisers, and ad exchanges together in one unified platform. AdX allows publishers to serve up to five ad units on a page. They are highly customizable based on ad size, type, format, and more.

   Google AdX is an app ad network that enables publishers to easily boost their app earnings through dynamic flooring, real-time bidding, private auctions, and preferred deals.

3. Google AdMob

   AdMob, owned by Google, is a straightforward app ad network for publishers. AdMob allows publishers to advertise in different formats like text, images, video, or interactive media. This tool will also enable publishers to publish the ad format they want. AdMob generates ads with the help of Artificial Intelligence (AI) and simplifies the process for publishers.

4. AppLovin

   AppLovin is an app monetization platform with access to over 100 ad integrations and partners. The platform supports multiple ad formats and includes real-time QA testing tools. It also offers detailed analytics and brand safety tools, enabling publishers to make data-driven decisions and serve policy-friendly ads.

5. Publift

   Publift is an app ad network that offers publishers a range of demand sources to choose from. It supports formats like sticky footer ads, video, interstitials, and inter scrollers. It also supports A/B testing to ensure every ad placement yields the best results. Thus, Publift functions not just as an ad network but also as a revenue optimization partner.

6. InMobi

   InMobi is an app ad network that can target users with its specialized “appographic” targeting. It achieves this by basing the targeting on the users’ existing and previous applications instead of traditional metrics such as demographics or geography. InMobi also offers in-app monetization, ad mediation, and audience bidding for publishers.

7. Unity

   Unity is a game monetization platform that specifically monetizes games through video ads. Unity also supports other ad formats like interstitials and banners. It is compatible with all platforms and game engines. Unity also enables publishers to set up in-app purchases, encouraging more engagement quickly. Unity also has an easily navigable dashboard so publishers of all levels of expertise can get instant reports on their campaigns.

8. Smaato

   Smaato is one of the best mobile ad networks for publishers and advertisers. It supports multiple demand sources and helps publishers connect with the best-suited advertisers. It supports real-time bidding and a publisher platform that creates super auctions. It also supports multiple ad formats - video, banner, rewarded, and interstitials.

9. ironSource

   ironSource is one of the most popular mobile app ad networks in the ad ecosystem. It provides a single point of contact to high-quality demand sources and a range of optimization tools. Their dashboard also has real-time reporting features that detail a range of metrics like retention rates, conversion rates, and Daily Active Users (DAU). They also provide user acquisition tools for publishers.

10. SmartyAds

    SmartyAds is one of the best mobile ad networks offering a massive package of adtech tools for monetizing apps. This can give access to premium demand sources and ad agencies through OpenRTB protocols. It also provides customizable advertising solutions that enable publishers to be in complete control. It supports CPM or CPI formatting campaigns with various ad formats - rich media ads, native, interstitial, and banner.

11. MoPub

    MoPub is an ad-serving solution that is specifically focused on app publishers. MoPub also has an open-source SDK that can enable publishers to optimize yields efficiently. It ensures that publishers allot the right inventory to the right demand source. MoPub API allows app publishers to integrate with their platform seamlessly. It supports multiple demand sources from top-performing geographies.

12. Fyber

    Fyber is an app monetization platform that supports one of the best mobile ad networks for publishers. It supports ad mediation, and real-time bidding and also helps in audience segmentation. It offers IAB-standard compliant ad formats and greatly helps publishers increase their engagement rates. It helps publishers connect with global brands and ensures high fill rates.

13. Appodeal

    Appodeal is a monetization for mobile apps. It does not have its own ad exchange but it enables publishers to integrate with multiple top-demand sources and sell inventories at competitive prices. It ultimately functions as an app ad network. It also offers an in-depth analysis of campaigns and A/B testing. Additionally, it has a fraud protection technology that helps publishers serve policy-compliant ads.

14. AdColony

    AdColony is an advertising platform developed by publishers for other publishers. By acquiring demands from global advertisers and connecting them with publishers, AdColony functions as the perfect app ad network. It supports cross-platform monetization in Android, iOS, and Windows. It supports multiple campaign models like CPI, CPA, and CPC. It also helps drive higher engagement by offering Instant-Plat HD video ads.

15. Chartboost

    Chartboost is an app network that has partnered with millions of supply and demand sources and has optimized the ad-serving process significantly. It offers publishers the option to select advertisers and also publicizes a list of CPIs across the globe on its website.

Concluding words

App ad networks are an integral part of the ad ecosystem as they play a pivotal role in connecting the publishers and supply sources with advertisers and demand sources. Mobile ad networks have significantly optimized the ad-serving process by effectively connecting these two entities.

Publishers who are yet to integrate their app with an ad network must quickly hop on the bandwagon and start their monetization journey now.

We hope you found this blog informative. Keep watching this space for more such interesting pieces.