About

Amazon is world’s leading e-commerce platform that sells many product lines, including electronics, fashion, home essentials, books, and more.

Brand Objective

• Aim

  To run a branding campaign and maximize the reach of mobile phone sale advertisements from a renowned consumer electronics company.

• Target Audience

  Hardcore gaming audiences from the GenZ and young millennials in 10 major metro and 9 non-metro geographies.

• Campaign duration

  6 days

Solution

PubScale collaborated with one of the world’s largest mobile game publishers, with 1B+ monthly active users. By leveraging the extensive gaming audience of the publisher, the campaign effectively targeted the audience using the banner unit.

• To control ad frequency, a cap of 4 impressions per user was set.
• The top-performing games of the campaign were Asphalt 8, Asphalt 9, Gangster Vegas, Talking Tom Gold Run, and more.

Banner creative and landing page interface