Highlights
6M
Impressions
555K
Unique Reach
156K
Clicks
2.69%
CTR
About
Amazon is world’s leading e-commerce platform that sells many product lines, including electronics, fashion, home essentials, books, and more.
Brand Objective
-
Aim
To run a branding campaign and maximize the reach of mobile phone sale advertisements from a renowned consumer electronics company. -
Target Audience
Hardcore gaming audiences from the GenZ and young millennials in 10 major metro and 9 non-metro geographies. -
Campaign duration
6 days
Solution
PubScale collaborated with one of the world’s largest mobile game publishers, with 1B+ monthly active users. By leveraging the extensive gaming audience of the publisher, the campaign effectively targeted the audience using the banner unit.
- To control ad frequency, a cap of 4 impressions per user was set.
- The top-performing games of the campaign were Asphalt 8, Asphalt 9, Gangster Vegas, Talking Tom Gold Run, and more.
Banner creative and landing page interface
![Amazon ad Amazon ad](/_next/image?url=%2Fimages%2Famazon-ad01.png&w=1920&q=75)
![Amazon ad Amazon ad](/_next/image?url=%2Fimages%2Famazon-ad02.png&w=1920&q=75)
![Amazon ad Amazon ad](/_next/image?url=%2Fimages%2Famazon-ad03.png&w=1920&q=75)
![Amazon ad Amazon ad](/_next/image?url=%2Fimages%2Famazon-ad04.png&w=1920&q=75)
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