Amazon achieved remarkable reach with banner ad campaigns
Amazon is world’s leading e-commerce platform that sells many product lines, including electronics, fashion, home essentials, books, and more.
AimTo run a branding campaign and maximize the reach of mobile phone sale advertisements from a renowned consumer electronics company.
Target AudienceHardcore gaming audiences from the GenZ and young millennials in 10 major metro and 9 non-metro geographies.
Campaign duration6 days
PubScale collaborated with one of the world’s largest mobile game publishers, with 1B+ monthly active users. By leveraging the extensive gaming audience of the publisher, the campaign effectively targeted the audience using the banner unit.
- To control ad frequency, a cap of 4 impressions per user was set.
- The top-performing games of the campaign were Asphalt 8, Asphalt 9, Gangster Vegas, Talking Tom Gold Run, and more.
Banner creative and landing page interface
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