Amazon achieved remarkable reach with banner ad campaigns

Amazon

Amazon

Company name

amazon.in

Company website

App Promotion

Service used

India

Location

Highlights

6M

Impressions

555K

Unique Reach

156K

Clicks

2.69%

CTR

About

Amazon is world’s leading e-commerce platform that sells many product lines, including electronics, fashion, home essentials, books, and more.

Brand Objective

  • Aim

    To run a branding campaign and maximize the reach of mobile phone sale advertisements from a renowned consumer electronics company.
  • Target Audience

    Hardcore gaming audiences from the GenZ and young millennials in 10 major metro and 9 non-metro geographies.
  • Campaign duration

    6 days

Solution

PubScale collaborated with one of the world’s largest mobile game publishers, with 1B+ monthly active users. By leveraging the extensive gaming audience of the publisher, the campaign effectively targeted the audience using the banner unit.

  • To control ad frequency, a cap of 4 impressions per user was set.
  • The top-performing games of the campaign were Asphalt 8, Asphalt 9, Gangster Vegas, Talking Tom Gold Run, and more.

Banner creative and landing page interface

Amazon ad
Amazon ad
Amazon ad
Amazon ad

The only ad platform built for developers by developers.

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