Problem

Dream 11, the world's #1 Fantasy Cricket game, wanted to spread awareness about their brand and attract users to register on their app.

Solutions

PubScale's solution allowed Dream 11 to integrate stories and create experiences within mobile games. The best way to make Dream 11 synonymous with cricket betting was to replicate branding in traditional Cricket matches - pitch and boundary branding, lead sponsors of the game, 4s and 6s. Our intelligent placement of clickable units natively placed on the main menu and tea breaks ensured high engagement and registrations.