Major rise in app installs in just 20 days
CricFlix, an app devoted to delivering real-time cricket news and updates, offers comprehensive coverage of both international and domestic matches. With over 100,000 downloads, CricFlix enjoys a strong following among cricket enthusiasts.
CricFlix has been developed by Oogway Apps, a dynamic Android developer in operation since 2020, with an impressive portfolio of 14 applications. Notably, Age Calculator - Date of Birth and Scribble & Doodle - Panda Draw, two of their flagship apps, have each garnered more than one million installations.
CricFlix wanted to stand out in app market teeming with established cricket score apps, which intensified its competition.
CricFlix also wanted to identify the most appropriate audience and fine-tune ad campaign strategies to achieve substantial app growth.
Google and Facebook Ads
CricFlix started using Google and Facebook Ads, with our ad experts providing comprehensive support in designing and running high-performing campaigns that attracted quality users. The strategy focused on identifying the ideal timing for growth during the cricket season, as well as pinpointing the right geographical locations and demographics for targeted ad campaigns.
Affiliate partners played a pivotal role in promoting the app and enhancing its visibility. CricFlix increasingly leveraged performance marketing campaigns, particularly Cost Per Install campaigns to drive installs. Google Ads, Facebook Ads, and affiliate channels were the primary means of user acquisition.
App Store Optimization (ASO)
To achieve organic growth, a robust App Store Optimization (ASO) strategy was deployed, with a special focus on improving the Google Play Store ranking. The ASO team collaborated with CricFlix to identify the most relevant keywords and optimize various app elements, including the title, subtitle, description, and screenshots. The personalized ASO strategy catapulted CricFlix to a prominent position, ranking among the top 100 cricket apps for the 50 most-searched keywords in India.
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