About

Flitpay is one of India’s most trusted cryptocurrency exchange platforms, enabling users to buy, sell, and trade Bitcoin, Ethereum, and leading digital assets. With a user-friendly interface, robust security, and seamless trading experience, Flitpay empowers both first-time traders and seasoned investors to access the crypto ecosystem.

As crypto adoption in India continues to accelerate, Flitpay is becoming a cornerstone in the fintech growth strategy for digital finance apps. The platform combines fintech innovation with crypto exchange UA growth, helping millions of users enter the digital asset economy.

The Challenge

As a fast-scaling fintech app, Flitpay aimed to strengthen its user acquisition growth strategy. The primary goal was to accelerate fintech app user acquisition and reach 1,500–2,000 daily installs while maintaining cost-efficient user acquisition without driving up CPI.

Although organic traction was healthy, the crypto app needed:

• Consistent app install optimization to scale efficiently.
• A reliable fintech app user acquisition model.
• Native, contextual placements for crypto exchange UA growth.

The challenge lay in balancing high-volume installs with long-term retention in a crowded fintech market.

The Solution: PubScale GROW

Flitpay partnered with PubScale GROW, a user acquisition platform designed to deliver growth at scale. By leveraging native advertising for finance apps, Flitpay was able to expand installs with precision targeting and contextual ad delivery.

With PubScale GROW, Flitpay achieved:

• Access to premium native ad supply for finance and crypto audiences.
• 50%+ registration via contextual, intent-driven placements.
• App install optimization delivering 1,500–2,000 daily installs consistently.
• Cost-efficient user acquisition, powered by adaptive algorithms that maximize ROI.

The Results

In just 4 months, PubScale GROW enabled breakthrough user acquisition growth for Flitpay:

• Rapid UA growth, crossing 250K installs in record time.
• A conversion rate benchmark (50%) that outperformed traditional acquisition channels.
• Consistent 1,500–2,000 daily installs, giving Flitpay the stability needed to compete with top fintech apps in India.

This rapid success positioned Flitpay among the leading crypto exchange apps in India, demonstrating how cost-efficient user acquisition can accelerate crypto adoption in the country.

Going Forward

Armed with a strong fintech app user acquisition foundation, Flitpay plans to:

• Leverage advanced retargeting and install optimization.
• Scale further with cost-efficient user acquisition models.
• Continue aligning with fintech growth strategies in India’s evolving crypto market.

By relying on PubScale GROW, Flitpay is set to drive long-term crypto exchange UA growth, strengthen adoption, and establish itself as a market leader in India’s fintech ecosystem.