About

Klassroom is a leading education platform in India that brings online and hybrid learning to millions of students. The app enables learners to join live classes, complete assignments, attend doubt-solving sessions, and access high-quality study material, all within a simple, student-first interface. With a mission to make education accessible to every learner across urban and rural India, Klassroom combines the reach of online learning with the personal experience of offline classrooms. The platform has emerged as a trusted solution for parents, students, and educators looking for flexible, outcome-driven learning.

The Challenge

As demand for online and hybrid learning surged, Klassroom aimed to scale installs rapidly while maintaining quality. The brand needed a consistent user acquisition engine that could:

• Deliver 1,500–2,000 installs per day
• Maintain cost-efficient growth across competitive edtech segments
• Target high-intent learners & parents
• Drive strong registration and onboarding rates
• Achieve sustainable UA without compromising conversion quality

While organic traffic was steady, the team needed a performance-driven acquisition channel capable of predictable, high-quality scale across India.

The Solution: PubScale GROW

To meet these goals, Klassroom partnered with PubScale GROW, a user acquisition platform optimized for scalable and cost-efficient app install campaigns. Using contextual native placements, adaptive bidding, and precise audience targeting, PubScale GROW enabled Klassroom to reach learners who were actively seeking education apps. With PubScale GROW, Klassroom gained:

• Access to premium native ad supply across education-friendly surfaces
• High-intent audience targeting for students, parents & learning-seekers
• Optimized CPI models, ensuring installs at a stable cost
• 68% conversion rate driven by contextual placement relevance
• Daily 1,500–2,000 installs, maintained consistently over months

PubScale’s algorithmic optimization ensured that Klassroom not only reached scale but attracted users most likely to explore courses and engage with the platform.

The Results

In just 4 months, PubScale GROW delivered exceptional performance for Klassroom:

• Fast-paced growth, delivering 50K+ installs in 4 months
• High-quality user funnel, with a 68% conversion rate from install to next action
• Stable UA engine, consistently hitting 1,500–2,000 installs per day
• Enhanced learner quality, strengthening onboarding & early retention metrics

This predictable, high-quality scale strengthened Klassroom’s position in the crowded edtech market, allowing the brand to accelerate growth across key learner segments.

Going Forward

With a strong install foundation, Klassroom is now positioned to:

• Explore retargeting and re-engagement campaigns
• Scale across new regions & language segments
• Expand into cost-efficient, performance-driven UA models
• Continue leveraging PubScale GROW for long-term, sustainable growth

By partnering with PubScale GROW, Klassroom has built a reliable and scalable acquisition engine, helping the platform reach more students and expand its impact on India’s learning ecosystem.