Cricket Mazza

Ad Revenue Increased by 50%

Cricket Mazza

App Name

App monetization

Service used




Cricket Mazza was looking for a partner who could help them monetize their inventory most efficiently during the IPL season when their DAUs surge to about 20X.


Cross format mediation on ad units helped with maximizing the eCPMs for native ads. Banner ad placement has the biggest exposure in the app but fill rates were low. Using cross format mediation between native and banner, PubScale increased the fills and hence the revenue for native and banner placement.



Fill rate achieved across all ad units.

The only ad platform built for developers by developers.

Contact us now for a product that fits your needs! It’s quick, simple and easy.

footer image