Highlights
30%
ARPDAU increased
100%
Fill rate achieved
10%
Banner ads eCPM increased
Problem
The client sought a partner to streamline inventory optimization. Despite saturation on AdMob, they aimed to further enhance and maximize their inventory's efficiency.
Solutions
Feel the Swag uses banners, interstitials ad native ad formats in their app. With PubScale’s Smart refresh and floor pricing, they were easily able to integrate SDK and optimize his inventory further. Smart refresh and floor pricing on ad units helped with maximizing the eCPMs and in turn increasing the fill rate to 100%. Banner ad placement has the biggest exposure in the app and after optimization the eCPMs increased by 10%.
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