The revenue for Ad unit placement increased by 2X
The client sought a partner to streamline inventory optimization. Despite saturation on AdMob, they aimed to further enhance and maximize their inventory's efficiency.
Feel the Swag uses banners, interstitials ad native ad formats in their app. With PubScale’s Smart refresh and floor pricing, they were easily able to integrate SDK and optimize his inventory further. Smart refresh and floor pricing on ad units helped with maximizing the eCPMs and in turn increasing the fill rate to 100%. Banner ad placement has the biggest exposure in the app and after optimization the eCPMs increased by 10%.
Fill rate achieved
Banner ads eCPM increased
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