The eCPM for Ad unit placement increased by 2X
The client was looking for a partner who could help them optimize their inventory most efficiently as there eCPMs were extremely low and had 50% unfilled impressions.
Jesus Wallpaper uses banners, interstitials ad formats in their app. With PubScale’s native templates in SDK, they were easily able to integrate native ads with different sizes without designing templates for each ad. Cross format mediation on ad units helped with maximizing the eCPMs for native ads. Banner ad placement has the biggest exposure in the app but fill rates were low. Using cross format mediation between native and banner, PubScale increased the fills and hence the revenue for native and banner placement.
Fill rate achieved across all Ad units
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