The revenue for Ad unit placement increased by 2X
The client was looking for a partner who could help them optimize their inventory most efficiently as his eCPMs were extremely low and had low conversion rates on banner units. They are a long time partner with PubScale and wanted our platform to optimize further.
Rajasthani GK uses banners, interstitials ad formats in their app. With PubScale’s Smart refresh and floor pricing, the client was easily able to integrate SDK and optimize his inventory further. Smart refresh and floor pricing on ad units helped with maximizing the eCPMs and in turn increasing the fill rate to 100%. Banner ad placement has the biggest exposure in the app and after optimization the eCPMs increased two-fold.
Fill rate achieved
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