About Rayole

Rayole Software Private Limited, established in 2020, is an innovative Android app development company. Their team creates engaging apps for education, games, sports, and entertainment, including MathPlus, Brainy, ColorZ, Cash Mafia, and RewardZ. Rayole is committed to delivering high-quality apps for societal benefit and user appreciation.

About Cash Wolf game

Cash Wolf is an engaging mobile game with tailored surveys, videos, app-testing challenges, and puzzles that unlock valuable rewards. With an intuitive interface, players can earn rewards at their convenience.

Cash Wolf is available on Google Play in numerous countries with over 500K downloads and a consistent 4.6-star rating from 25.3K reviews, making it a favorite worldwide.

The Challenge

Rayole approached PubScale because they wanted to improve the Average Revenue Per User (ARPU) of Cash Wolf and find additional revenue streams for 2024. The company was already working with other offerwalls; however, their ARPU in India and Southeast Asia was very low. As a result, the popular app needed to generate the revenue it deserved.

The Solution: PubScale Offerwall SDK

PubScale began its collaboration with Cash Wolf by integrating its Offerwall into the game in January 2024, completing the process seamlessly within a few hours. After PubScale Offerwall integration, Cash Wolf experienced an increase in ARPU compared to other offerwalls, resulting in a 15% revenue boost for the publisher in the initial days.

Rayole observed CPMs from PubScale Offerwall to be much higher in India and South East Asia. Additionally, there were no user complaints regarding ad experiences, crashes, or "Application Not Responding" (ANR) issues. PubScale's performance improved as it expanded to cover more geographical areas.

Going Forward

After the great success of the PubScale Offerwall, Rayole plans to integrate the PubScale Offerwall into more of its games. The publisher will implement it into the top 5 apps in its portfolio. We are excited to see how this will further increase its revenue.